In an era where digital presence can make or break your business, mastering B&B website design is the gateway to showcasing the irresistible charm of your bed and breakfast: the allure of home-cooked meals, personalized service, and cozy rooms.
While the basic structure of a top B&B web design example might resemble that of a vacation rental page, the real magic (ahem, revenue potential) lies in amplifying those unique perks that set your establishment apart.
But how do you effectively communicate these qualities online? How do you assure potential guests that your B&B is the one worth their time and money?
You use a bed and breakfast website builder, which will not only simplify the process of creating an engaging online presence but also help you highlight what makes your B&B so special.
What is bed and breakfast website design?
Beyond the basic question of why you need a vacation rental website in the first place, you might be wondering how a page specifically for your bed and breakfast will help your business. We’ve got the answers!
But first, what’s the difference between bed and breakfast website design and web design for other types of vacation rentals?
Bed and breakfast website design is the art of crafting an online presence that captures the essence of your B&B accommodation.
It’s about more than just aesthetics; it’s a strategic blend of high-quality images, enticing room descriptions, and showcasing your unique amenities.
But it doesn’t stop there. A great bed and breakfast website also highlights details about local attractions and activities, ensuring your site is not just visually appealing but informative as well.
Above all, your site should be user-friendly, mobile-responsive, and feature a clear call-to-action for reservations. And don’t forget about the power of guest reviews to build trust and inspire bookings!
How to build your own bed and breakfast website
Now that you know why you need a bed and breakfast website, you’re likely wondering how you’ll build one.
Sure, you could build it from scratch, but why not take a simpler route? Bed and breakfast website templates are designed to make the process easier and more efficient.
Better yet, consider using a bed and breakfast website builder. For example, Lodgify’s website builder for B&B hosts includes professional templates you can use to create a customized B&B website that attracts guests from the get-go.
Once you’ve chosen the right website builder, you’ll also need to consider what elements will be important for your bed and breakfast brand.
- Have you created an inviting logo?
- Do you have an alluring slogan at the top of your website?
- Have you organized your page in a way that features your properties first?
Consider what details and layout would be important in making your site attention-grabbing.
Often, this means connecting your site to a full bed and breakfast management software to manage your reservations, teams, and tasks. For example, with an integrated online booking engine connected to your B&B website, you can accept direct bookings and bypass third-party fees, making your business entirely self-sufficient.
Best B&B website design tips
The fundamentals of building a B&B website always underscore the importance of good design. Design can make or break a booking, so having an attractive website that “wows” clients is what’s ultimately going to lead to success.
If you’ve used a B&B website template to get a basic website up and running, consider the foundation laid, but you’re not done yet! We’ve outlined all the tips and tricks for creating the best B&B website design that’ll boost bookings and improve guest experience.
Highlight packages and deals
Guests love a good bargain. When you own a vacation rental, like a bed and breakfast, that comes with unique amenities like abundant outdoor space, in-bed breakfast, or horseback riding experiences, you should capitalize on it.
Better yet, cater to different types of clients by offering packages for every vacationer. Think newlywed packages, an outdoor adventures deal, or a weekend getaway offer.
Each package or discount should have a separate page or space where clients can click through to read more. Have photos that correspond to each offer you’re advertising, and add a catchy caption below each image that makes clients want to book.
Consider the importance of packages for your vacation rental, too. If you’re running a smaller business, you might not have as many offers and shouldn’t list those deals at the very top of your homepage. On the other hand, if these unique packages are your biggest selling point, it’s best to feature your deals at the top where clients can see them.
Be consistent with your brand
Your bed and breakfast website should exude relaxation and calm. If your page is too busy or has clashing color schemes, you might be sending the wrong message to potential guests. Review other B&B websites in your area and consider the following:
- What fonts do they use?
- What colors do they use, and how do they make you feel?
- Is there content short and sweet or long and detailed?
Brand consistency is in the details, so it’s important you do your homework and continue checking your page regularly. When your colors, photos, and overall design all follow the same pattern, it’s easier on the eye for clients and helps to make your brand look more professional.
Incorporate high-quality, bright images
Guests should be able to easily envision themselves staying at your property, but they can only do that if they can see your space clearly.
When taking photos of your property, ensure they’re high-quality and clear. Pixelated photos can be a huge turn-off for guests, and it can make you look like you don’t know what you’re doing. Dark photos can also send the wrong message. If photos are poorly lit or lacking color, your space could appear dingy or uninviting.
Focus on showing off whole spaces, but don’t forget to highlight the tiny details to give an idea of what it’s like to vacation there.
Don’t let customers get too caught up on your page before making a booking. Hook your potential guests while you have their attention.
Have your booking widget front and center on your B&B website’s homepage and also embed it on each property page to continue to subtly emphasize that their next vacation is just one click away.
Use SEO for B&Bs
You could have the best bed and breakfast website out there, but your site won’t get noticed if you don’t think about search engine optimization (SEO).
This marketing tactic ensures your website will be seen by search engines when your potential guests use specific keywords. Over time, you should come up at the top of a search results page when someone searches for accommodations in your area, increasing your bookings and revenue!
Use relevant keywords in your content and meta descriptions, and ensure your site is mobile-friendly. For example, if you own a “romantic B&B in Virginia,” you’ll want to include that keyword (and related keywords!) so you show up for those searches.
Also, add your B&B to Google Business for local search advantage. It helps if you regularly update your site with fresh content, like blog posts about local attractions (more on that in just a bit).
Display top reviews with testimonials
One of the core features of a bed and breakfast is the customer experience. Guests who choose to stay at a B&B are seeking top-quality service over just a pretty space. To convey your high-quality hospitality, you can highlight your best reviews and testimonials.
When you have happy customers, encourage them to leave a review and a short testimonial about their stay. Building trust is important for all types of accommodations, but it’s especially important for service-oriented stays like bed and breakfasts.
Add a blog section
Storytelling never goes out of style, and you can make your property feel like a fairytale destination by selling a story to potential guests.
Add a blog to your website and write articles about your team members who help make stays magical for guests, a surprise engagement on your property, or any other little moments that capture the magic of your vacation rental.
Mostly, blogging lets guests know you’re human, and that’s pretty important in today’s digital, AI-driven age. Write with authenticity and put your guests at the center of your content.
Bed and breakfast website examples made with Lodgify
Now that you’re starting to use a bed and breakfast website builder to create your website, you’re probably looking for bed and breakfast website design inspiration.
To provide you with some ideas, we’ve pulled some of our favorites so you can get inspired and start building the best B&B websites for your business today!
The Inn Berlin
The Inn Berlin’s homepage is so professional yet warm and inviting that you feel as if the yellow front door is welcoming you in so you can curl up with a book and take a nap right there on their velvety blue sitting room set. The inn’s amenities page shows you just what you’ll get by staying with them. “Gourmet breakfast” makes our mouths water! They’ve also done a great job of offering unique specials and packages and have included very high-quality and alluring photos for each.
Website: www.theinnberlin.com
Pangolin Collection
What we love about Pangolin Collection is the variety of options! They have several great places to book, and they highlight this by showcasing them all with gorgeous photographs on their homepage. Just look at that landscape! They’ve also done an amazing job of adding unique call-to-action blocks throughout various points of their site, including the homepage, which currently features an attention-grabbing “20% off sitewide” coupon at the top.
Website: https://www.book.pangolincollection.com/
Start building your B&B website
Remember, your bed and breakfast website is more than just an online presence. It’s a virtual stage showcasing the exceptional experience guests can anticipate.
A well-crafted website can paint a vivid picture of cozy rooms, welcoming hospitality, and mouthwatering breakfasts, convincing guests to book directly.
But it doesn’t stop there! With Lodgify, not only can you create this enticing digital space, but you can also manage bookings, automate messages, and handle payments all in one place.
Ready to give it a go? Start your 7-day free trial today to see how
