We all know that marketing is essential to increase your property’s visibility and drive bookings. But which strategies are best? And what if you simply don’t have the time?
For all of our customers who can relate to these pain points, let us introduce our newest integration partner: Beyond Booking.
What is Beyond Booking?
Beyond Booking is a premier marketing agency dedicated to the hospitality and real estate sectors, with a specific focus on short-term rentals and hotels. They offer direct booking website development, custom marketing strategies, and comprehensive integrations designed to enhance your property’s visibility and increase your direct bookings.
Beyond Booking’s innovative approach and industry expertise translate to higher revenue and guest satisfaction, making them an invaluable partner for anyone trying to excel in the competitive short-term rental market.
What benefits does Beyond Booking provide?
Let’s explore the specific services Beyond Booking offers.
Website design and creation
A bookable website is crucial for every short-term rental business—both to boost your online visibility and to create a channel for direct bookings, free from third-party fees.
If you don’t already have a website, Beyond Booking can help with options ranging from simple, budget-friendly websites with minimal design to fully customizable, visually stunning sites. Whichever option you choose, you can expect:
- A user-friendly platform that enables you to easily make content updates
- Integrations with payment and booking systems so you can process online transactions
- Mobile optimization to help you reach travelers on the go
- Automated booking confirmations to provide a seamless reservation experience for your guests
Custom marketing strategy
Of course, effective marketing doesn’t end with a website—and neither do Beyond Booking’s services.
Beyond Booking also offers a comprehensive list of marketing services to attract the attention of your potential guests. And because your business and target guests are one of a kind, so are Beyond Booking’s marketing packages: They’ll work with you to develop a custom strategy based on your needs, goals, and budget.
Some of the services you can choose from include:
- Search engine optimization (SEO), including keyword research, on-page optimization, and link-building
- Content creation, such as website copy and blog posts that resonate with your guests
- Paid search and tailored email campaigns to drive immediate results
- Social media management, including the creation of stunning visuals and copy as well as audience engagement
- Print and traditional marketing, such as brochures, flyers, business cards, and other promotional materials
- Professional photos and videos that highlight your property’s unique selling points
- Branding and storytelling to create an authentic narrative for your business
Ongoing maintenance and updates
Unfortunately, most marketing efforts aren’t one-and-done: Continual updates are necessary to ensure your website, campaigns, and content continue to deliver.
Beyond Booking takes this off your plate as well with optional monthly maintenance packages. These packages typically include updating content, ensuring all software and plugins are current, and making necessary design adjustments to enhance the user experience and performance.
How much does Beyond Booking cost?
Beyond Booking’s pricing varies depending on the services you choose and your number of listings. However, they’re more than happy to create a custom plan for you based on your needs and budget!
To give you an idea, for hosts starting out, Beyond Booking offers a budget-friendly custom website design starting at $1,500, delivering a fully tailored online presence. For more advanced features and extensive customization, the cost ranges from $1,500 to $5,000.
Additionally, their ongoing marketing packages—including custom SEO, social media management, and maintenance—start as low as $89 per month. They provide personalized quotes based on your specific needs and are dedicated to supporting your growth. Beyond Booking is the marketing partner you need to enhance your brand and drive success.
Want a better idea of how much Beyond Booking could cost? Schedule a free demo call!
Integrating Lodgify with Beyond Booking
Beyond Booking integrates seamlessly with Lodgify through robust API connectivity to enhance the user experience and better promote your business. To take advantage of this connection, you’ll first need to schedule a demo call with Beyond Booking.
From there, Beyond Booking will schedule an initial consultation to get to know your goals, target audience, and current marketing challenges. They’ll use this information to create a custom marketing strategy for you.
Once you agree on the services that Beyond Booking will provide, you’ll simply need to send them:
- Your Lodgify API key
- To find your Lodgify API key, open Lodgify, navigate to Settings, and select Public API in the menu.
- Both Lodgify external booking widgets (if they’re building a custom booking site for you)
- You can find these in the Website Builder section of the Lodgify dashboard.
Beyond Booking will handle the integration—and your marketing services—from there.
Ready to get started? Schedule your free demo call with Beyond Booking today!
