Third-party booking platforms can often feel like a double-edged sword: You love their ease of setup and broad reach, making them the perfect way to gain visibility quickly. But at the end of the day, who wouldn’t rather have guests book direct?
If you can relate to this problem, you’ll be happy to hear that our newest partner provides a simple solution.
What is Directo?
Simply put, Directo is a free Google Chrome extension that helps property owners and managers get more direct bookings.
How? By alerting travelers browsing third-party booking platforms when they can get a better deal by booking directly with the property owner, i.e. you! Directo then redirects travelers to your direct booking site to complete their reservation, enabling you both to save on third-party fees.
What benefits does Directo offer?
Directo helps boost your direct bookings in three simple steps.
Step 1: Highlight your direct booking site on third-party platforms
When travelers download the Directo extension, they will start seeing the distinguishing “D” on your listings on third-party booking platforms, as pictured below. Directo will also display a popup directing visitors to your site, and you can even choose to show coupons.
Step 2: Redirect visitors to your direct booking site to seal the deal
If travelers click on any of the Directo displays, they’re redirected to the same listing on your direct booking website. Directo even transfers all the stay parameters they had input on the third-party booking site to your website, so they don’t have to fill anything out a second time.
This creates a seamless transition from the third-party booking platform to your site, ensuring a positive guest experience—and securing you a direct booking.
Step 3: Measure your success
Want to see how well Directo is working, and how much more you’re making per reservation? You will receive a monthly newsletter with your property stats, or you can just ask for ad-hoc analytics!
How much does Directo cost?
Directo offers tiered pricing depending on your number of listings. Monthly prices per listing are as follows:
- 1 listing: €0.89/listing per month
- 2-5 listings: €0.79/listing per month
- 6-15 listings: €0.59/listing per month
- 16-99 listings: €0.39/listing per month
For example, if you have six listings, the first would cost €0.89/month, the next four would cost €0.79/month, and the sixth would cost €0.59/month.
Integrating Directo with Lodgify
Have more questions, or want to see Directo in action? You can book a free live demo here.
Once you’re ready to move forward, head to the Directo site, choose between its Short-Term Rental and Hotel packages, and select the number of listings you’d like to onboard. From there, it’s a simple checkout process—just enter your card details and you’re subscribed!
Directo will then send you an onboarding email with a few questions. By sharing links to your direct booking site and the respective listings on third-party booking platforms, you’ll enable Directo to “map” the properties. It’ll take them just 24 hours to get everything set up, and they’ll send a confirmation email once your onboarding is complete.
At this point, you can sit back, relax, and watch as more direct bookings come in. With such simple setup and such big payoff, who wouldn’t want to take advantage of Directo?
