All successful brands – no matter what industry they belong to – have memorable logos that allow consumers, users, diners and shoppers to instantly recognize who they are.
That’s why all companies (yes, even vacation rental businesses!) should have a professional-looking logo. Not only will a logo help establish your brand in the wider vacation rental industry, but it will also build trust, attract more guests and allow your rental to stand out from the competition.
Before we provide you with our selection of eight free logo maker tools you can easily use to design your business emblem, let’s explore what it is that makes a good logo.
What makes a good vacation rental logo?
There are many different elements that contribute to the effectiveness of a vacation rental brand’s logo. Here are some of the most important things to take into consideration when brainstorming the perfect logo.
Simplicity is key when designing your logo. Think about the places you’ll use it – on your website, your business cards, maybe even some personalized items like toiletries at your rental. You don’t want to overcomplicate things with an intricate design that won’t reproduce well.
So, keep it simple, opt for one or two colors, and make it easy enough to be identified – even at a small size.
When you think of all your favorite brands, their logos probably pop into your head automatically – even if the name has nothing to do with the symbol or icon on their logo. Just in this industry, some of the top players’ logos immediately spring to mind – such as the Airbnb Bélo, the TripAdvisor owl and the HomeAway birdhouse.
While your vacation rental might not end up being a household name like those listed above, you still want your logo to have this memorable effect on anyone that sees it.
Why do some companies rebrand their logos? To stay relevant, up-to-date and fresh. If you start off with a vacation rental logo that’s relevant, appropriate for the industry, and reflective of your brand, you won’t face these types of problems down the line.
Your logo needs to be able to adapt to different situations and platforms which are involved in the running and marketing of your vacation rental. From social media networks to your own website or even staff uniforms – make sure your logo is versatile enough to adapt to them all.
How and where should you place your vacation rental logo?
If you’re still wondering if it’s really worth taking the time to design and create a logo for your vacation home or B&B, try to think about where and how you’ll use it.
As the most important graphic element of your property, everything related to your property should remind guests of your brand and your vacation home.
Remember that the impact of a photo or an image is particularly strong, and if you will be able to show your vacation rental logo on more than one occasion to your guest, the possibility of it staying stuck in their mind increases accordingly.
Have you ever heard of the “Rule of 7“?
This is a famous marketing principle which states that prospects need to see or get in touch with your brand at least seven times before actually noticing it and finally taking action.
Let’s try to transfer this concept to your vacation rental business. To ensure that your brand remains truly imprinted in a potential guest’s mind, you will need to succeed in showing it at least seven times.
But how? And, above all, where? Don’t worry, there are various places where you can use your logo.
The first is without a doubt on your vacation rental website. Use your rental business logo on the homepage, the menu, the header and in the footer, so that it always remains clearly visible.
Do you use any social media platforms to promote your vacation home? Use the logo on your Facebook page, on Instagram, on your YouTube channel or on Twitter. You can use the logo as a profile photo, or even as a cover image. Furthermore, if you decide to promote your business using advertising tools on social media, your logo will allow you to stand out and let users recognize you immediately.
Another way to make the most of your logo is to use it in all the material related to your B&B or your vacation home.
Use it in the rental contract, in the welcome letter or in the welcome book that you will show your guests when they arrive.
And why not use it in the interior of your home, too? Use your rental logo design on the walls, on hand towels, mugs, notepads. You could even commission a mural or follow any other extravagant idea that comes to mind. This will create a real brand identity for your property!
It doesn’t end there, because the same logo can also be used to promote your vacation home on the OTAs such as Booking.com, Expedia or Airbnb, helping to differentiate your listing in the blink of an eye from your competition.
Free Logo Maker Tools to Get Started
Want to try your hand at designing a logo for your vacation rental business, but no idea how or even where to start? Let us help. We’ve put together this list of six free logo maker tools which will enable you to get creative and start making your logo ideas a reality.
1. Free Logo Design
Free Logo Design is a great online tool for creating your vacation rental business logo. To begin, all you need to do is input your company name, then you can pick the category it belongs to (we’d recommend going for “travel and hotel”). The site will generate lots of template logos for you to start customizing straight away. Once you’re done, you can save the free logo, or download a high-resolution version for $59.
When creating a logo with Logojoy, it first asks the user some questions based on the styles, colors and icons they like. Using this information, Logojoy generates some free logo options for you to start personalizing. A fun feature of this logo maker is that you can preview exactly how it will look on business cards, t-shirts and other merchandise. It’s free to build the logo, but once you’re ready to download it will cost you $20 dollars for the basic low-resolution version, or upwards of $65 for a full package of logos, copyright ownership, brand guidelines and editing rights.
A one-stop-shop for all your design needs, the free Canva tool is also suitable for creating fantastic business logos. To use Canva, you’ll need to sign up for a free account. Once you’ve done that, simply click on the button “Create a design”, select “Logo” from the “Marketing Materials” section and sift through the templates. You can customize them by choosing the fonts, colors and icons you like best.
4. Logo Maker
Don’t be fooled by the old-school appearance of the Logo Maker website, more than 3.5 million businesses have used the tool for their logo design. Start by selecting your industry (we’d go for travel & hospitality) then type your company name. Almost immediately after, the Logo Maker will generate numerous templates to choose from. Simply scroll through and select the one that catches your eye. You’ll be able to edit features like colors and fonts, before saving your logo ready for use.
Built from the founder’s own frustration at spending hundreds of dollars on a logo he wasn’t happy with, Logoshi aims to solve that problem. Users can quickly make a text logo free of charge, and simply pay to download the logo package once they’re happy with the design. The regular price is $49, however, there are sometimes special offers where it can cost as little as $25.
6. Design Hill
The Design Hill free logo maker allows anyone to quickly and easily make a logo by choosing from a range of existing icons and frames, and customizing all the colors, styles and fonts. These logos are free to download, but Design Hill also offer custom logos for businesses, starting from $199.
7. Tailor Brands
Tailor Brands is a logo design tool which doesn’t use pre-made templates but instead creates uniques logos for your brand. In just six steps and less than three minutes, you will have your brand new logo for your vacation rental business. Once the logo ideas are ready, you can customize them and resize them for social channels like Facebook, Twitter, Instagram, LinkedIn, Pinterest or YouTube.
Last but not least, there is Hatchful, which can help any vacation rental owner to create a professional logo in a just few clicks. You can design your home rental logo starting from hundreds of templates related to your industry and tailored to your specific niche. Choose your business space, your visual style, your name, and your tagline and specify where you’ll use your logo. In less than a minute, you will have hundreds of logos ready for your vacation rental!
Having a good logo is essential for the branding of your vacation rental. Not only will it allow you to have consistency across your channels – such as social media, online travel agencies and your own website, it will also be useful offline – on materials such as business cards, guestbooks or even made-to-order merchandise. What’s more, a logo builds trust and lasting relationships between your guests and your brand.
If you still don’t have an emblem for your vacation rental, what are you waiting for?