The vacation rental industry is increasingly growing and expanding. It was said to be worth $100 billion worldwide in mid-2016 (with the US accounting for a quarter of that), and, according to predictions, this could go up to $170 billion by 2019.
With the rise of sharing economy sites like Airbnb, the market is growing more and more competitive. But staying competitive in this industry means you can no longer simply rely on listing websites to get bookings and grow your business.
Having your own website is an absolute must, but the work doesn’t stop there. We take a look at 101 of the best ways you can start increasing your vacation rental website traffic today!
1. Have a modern website design
Creating a website to showcase your property is essential in this hugely competitive market. But the work doesn’t stop there! To attract visitors and convert them into customers, you’ll have to make sure you have a professional website which is easy to navigate, and boasts an optimized design.
Create a logo to build a professional reputation, and use it throughout your website and social media accounts. Use high-quality imagery to illustrate your property’s unique selling points or the places of interest in the area. Draw visitors in with a clear and compelling headline, followed by a clear call to action (typically, “Book now”).
2. Have a mobile-friendly website
According to eMarketer, nearly 60% of travelers who book a trip in 2017 will do so using a mobile device. Mobile-friendly designs, (also called responsive designs) aren’t just a fad, they allow you to deliver a seamless experience to you visitors, tailored to the device they are using, improving readability and loading time.
Moreover, mobile-friendly designs help improve your SEO as Google now takes it into account in its algorithm. They also fit in perfectly with the minimalist web design trend that has been growing in the past few years.
3. Have an optimized domain name
Your domain name is important for SEO, but it’s also the primary interaction guests will have with your vacation rental brand, so you want it to be memorable and unique, and to say something about your lodging.
To find the right domain name for your website, start with some research and keep branding a priority. Make sure you choose a short and memorable name, and use the appropriate extension depending on the location of your customer base.
4. Translate your website into different languages
Though English is undoubtedly a very popular language, it’s actually only third on the world’s list of languages by total number of native speakers. Plus, Chinese travelers are known to be the world’s biggest spenders in terms of tourism, with Germans, Russians, French, Italians and Brazilians all place in the top 10. What does this mean for owners? You might be missing out on big international bookings if your website is only available in English.
Lodgify makes it easy to translate your website into over 25 of the most common international languages. Our automatic translation relies on Google Translate, so be sure to ask a native speaker to double-check any translations to avoid mistakes.
5. Create a vacation rental blog
Running a thriving vacation rental business is about more than offering a comfy bed and a clean bathroom; it’s about creating lasting relationships with your guests.
A vacation rental blog can be a great tool to help you connect with guests, as well as promote your business online. You can use it to talk about the area, gauge the interest of your visitors (using Google Analytics) and gain exposure through social shares and improved SEO. You could even publish a calendar of local events and a FAQ to showcase your expertise and professionalism.
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