Despite the popular theory that “everyone speaks English”, the language only comes in at number three on the world’s list of languages by total number of native speakers. So if your vacation rental website only supports English, you could be missing out on a lot of international bookings.
Beat your competition
Have you ever been to a restaurant abroad and wished they had the menu in English? That’s exactly how international customers feel when they come across a vacation rental site that isn’t optimized for multiple languages. Of course, many travelers will know some basic English phrases to help them get by, but when it comes to understanding the vocabulary that comes along with renting a vacation home, it’s much more comfortable for customers to read through the amenities and terms and conditions in their mother tongue.
Having a multilingual vacation rental website might even be the decisive factor that gives you the edge against your competitors in the same area. Vacation rentals are about delivering a home-away-from-home experience and it all starts with the language options on your website.
Take advantage of the market
According to the United Nations World Tourism Organization, Chinese travelers are the world’s top tourism spenders, with German, Russian, French, Italian and Brazilian tourists all featuring in the top 10 – are alarm bells ringing yet? Additionally, recent research by Phocuswright has shown that the European vacation rental market is as large as the US market.
The statistics speak for themselves: one in four European travelers have stayed in a vacation rental compared to just one in 10 US travelers. Italian, German, French, Greek, Spanish and Portuguese are all prominent languages spoken by international travelers, with the latter two languages spoken widely across North and South America as well. The easiest way you can effectively attract international guests and make use of this growth, is by translating your website into multiple languages. Not only will you increase your bookings from international guests, but you will also support your search engine optimization (SEO) activities and Google ranking as a direct result.
Easy to activate
When it’s so simple to display your website in multiple languages with Lodgify, it’s really a no-brainer. Lodgify’s website builder already has basic content (such as amenities and navigation bars) professionally translated and added to the system, ready to be activated. You can find full instructions on how to translate your website here.
What’s more, property description text that you enter can be automatically translated using Google Translate, and custom pages that you build can be filled manually with local content. Since Google Translate is not completely accurate, it is recommended to have it double-checked by a native speaker – whether that’s a friend, colleague or professional translator – just make sure it’s someone speaks the language perfectly. That way, your multilingual vacation rental website will appear professional and credible.
Lodgify currently supports 25 of the most common international languages. If you happen to require a specific language that Lodgify does not offer yet, simply let us know and we’ll be happy to add it to our language portfolio – the Lodgify team can add any language within a couple of weeks.
We hope you enjoy updating your vacation rental website to include multiple languages. Get in touch to share your experiences with international customers, or to offer any advice on how you additionally market your properties to international travelers. Feel free to comment and share with other readers, or send us your personal feedback via email.