Summer is right around the corner, but which destinations will be the most popular this year?
To find out, we’ve analyzed over 57,700 U.S. bookings in Lodgify’s internal data to identify both the most-booked cities of the summer and the biggest travel trends. (See our full methodology here.)
Summary:
- The most-booked lodging destinations of the summer are:
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- Ocean City, Maryland
- Nashville, Tennessee
- Village of Four Seasons, Missouri
- Four Corners, Florida
- Myrtle Beach, South Carolina
- Bayfield, Wisconsin
- Healy, Alaska
- Isle of Palms, South Carolina
- Marion, Texas
- Columbus, Ohio
- Miami, Florida
- Kingsbury, Texas
- Miramar Beach, Florida
- Branson, Missouri
- Telluride, Colorado
- Florida is the most popular state for summer lodging. Florida cities make up three of the top 15 destinations. Missouri, South Carolina, and Texas each have two cities on the list.
- In seeking summer lodging, guests seem to prefer access to water and outdoor spaces, small towns over big cities, and family-friendly attractions.
The biggest travel trends of the summer
All of the cities on our list of this summer’s most-booked destinations are unique, and we’ll explore their individual attractions below. But first, let’s take a look at some of the biggest travel trends we identified when analyzing bookings.
Florida is the most popular state for summer lodging
Florida cities make up three of the top 15 summer lodging destinations, making it the most popular state. Missouri, South Carolina, and Texas each have two cities on the list.
Florida cities among the top summer lodging destinations:
- Four Corners
- Miami
- Miramar Beach
Part of this comes as no surprise, as Florida’s stunning beaches and diverse attractions always draw large summer crowds. However, the state is also seeing increased attention as of late because of Taylor Swift’s new song “Florida!!!,” which appears on her “Tortured Poets Department” album that was released on April 19.
In the song, Swift describes using Florida as an escape from her problems and specifically mentions the small beachside community of Destin, located on Florida’s Emerald Coast. Unsurprisingly, Destin has since seen increased attention, with searches for “Destin Florida” increasing by over 56% from April 18 to April 19.
It’s also telling that Destin is less than a 20-minute drive from Miramar Beach, one of the trending Florida cities from our list. (In fact, Miramar Beach is often considered to be part of the city of Destin, although they have separate zip codes.) Both Santa Rosa Beach and Rosemary Beach, which made Airbnb’s list of trending U.S. summer destinations, are a short drive away as well.
Of course, Airbnb’s list was released before Swift’s new album, so the Emerald Coast’s popularity predated Destin’s callout. However, it’s undeniable that Swift’s attention will only increase the popularity of the area—and the state—as more and more travelers say “take me to Florida.”
Access to water and outdoor spaces
Access to water and outdoor spaces is paramount this summer.
More than half of the most-booked cities offer access to major bodies of water (such as beaches, rivers, and lakes), and one-third are beach destinations. It’s worth noting that all the beaches are on the East Coast, with the most western beach sitting on the Florida panhandle (Miramar Beach).
About half the cities offer a wide variety of outdoor and nature-based excursions, including water activities, hiking, biking, and wildlife sighting. Two mountain towns (Healy, Alaska and Telluride, Colorado) also made the list.
Vacation rental hosts attribute this trend to the unique and rewarding experience these types of locations provide, enabling travelers to escape the hustle and bustle of everyday life and reconnect with simpler times amid nature.
For example, Lodgify client Luke Brown, the owner of vacation rental business Wild Oak Telluride, says people are drawn to Telluride because of how off the grid it is: “Telluride is a mountain ‘island.’ It literally has one road in/out of the town. It’s located nowhere near a large urban community, so we don’t receive the throngs of weekend visitors that other Colorado mountain towns receive.
“You definitely have to work harder to get here, but it’s always worth the effort—no crowds, no traffic, and lots of mountain charm! The access to the outdoors is immediate given our location in a stunning box canyon surrounded by public land and numerous waterfalls. You can walk out your front door and within minutes be surrounded by wild and wonderful nature!”
Deborah Birdsong, another Lodgify client and the property manager at Treetop Village in Village of Four Seasons, Missouri, echoes Luke’s sentiment.
The outdoors provide a great family-friendly experience without electronics—a time to get back some of the nostalgia of when families did things together to enjoy life in the moment and to create memories to treasure for the rest of their lives.”
Small-town charm
We tend to think of bigger cities as popular vacation destinations because of the variety of attractions they offer, but our findings show that this isn’t always the case: More than half (9 out of 15) of the destinations on our list have populations of less than 10,000. This is consistent with Airbnb’s list of trending U.S. summer destinations, 50% of which consists of small towns.
Why the preference for small towns this summer? This could be simply an extension of changing traveler preferences, as publications such as Go Wandering and Travellyze have identified small town exploration as a trend for 2024 overall. As Condé Nast Traveler puts it, “[t]ravelers are craving authenticity more than ever, seeking a tranquil and local feel.”
Small towns are also more likely to offer outdoor space and easy access to nature, so it makes sense that both of these preferences are trending this summer.
Family-friendly fun
Family-friendly attractions stand out as a final summer trend, with more than half the cities on our list offering a range of activities for both kids and adults to enjoy. This comes as no surprise, as many families take advantage of their kids’ time off from school to take trips together.
Some popular family-friendly attractions we noticed across multiple destinations include:
- Beaches and water activities
- Access to the outdoors
- Water and amusement parks
- Arcades
- Mini golf
- Go-kart tracks
- Zoos and aquariums
Top 2024 summer lodging destinations
Now let’s take a look at each of the most-booked destinations and what they have to offer to summer visitors.
1. Ocean City, Maryland
Ocean City’s 10 miles of pristine white-sand beaches recently got it on various “best-of” lists, including Travel + Leisure’s list of the 25 best beaches in the USA. Now that the word’s out, it’s no wonder that Ocean City is our most-booked destination this summer.
Ocean City is known for its iconic three-mile boardwalk lined with amusement and water parks, arcades, bike rentals, shops, restaurants, and nightlife, great for both kids and adults. Families on vacation can also take advantage of activities such as kayaking, fishing charters, mini golf, and go-kart tracks.
While some travelers may opt for oceanfront hotels, Ocean City vacation rentals provide a major advantage for families who want more privacy and space than hotel rooms provide. They can also be much more cost-effective for large groups and offer family-friendly amenities such as kitchens, laundry, and outdoor space like balconies or patios.
2. Nashville, Tennessee
Nashville’s legendary music scene, home to world-renowned venues like Grand Ole Opry as well as intimate honky-tonk bars lining the famous Broadway district, make it a popular tourist destination year-round.
However, many travelers head to Music City during the summer specifically for the outdoor music festival season, with diverse options ranging from the CMA (Country Music Association) Music Fest to the multi-genre Bonnaroo Music & Arts Festival. Nashville’s (mostly) pleasant summer weather is also an attraction: While it can be hot and humid during the day, evenings are usually perfect for outdoor dining, rooftop concerts, and a lively night time atmosphere.
3. Village of Four Seasons, Missouri
Village of Four Seasons sits right on the Lake of the Ozarks, one of the Midwest’s premier lake resort destinations, offering a plethora of water activities such as boating, fishing, and jet skiing. What’s more, many vacation rentals come with lake access, and some with private boat decks, making it easy to get out on the water or enjoy a meal with a view.
Families visiting Village of Four Seasons can enjoy a variety of attractions, including several water parks, mini golf, and go-kart tracks. For the more nature-inclined, the Ozark Mountains provide both a scenic backdrop to the lake and plenty of nearby hiking and biking trails.
In fact, the town’s access to the outdoors is one of its biggest draws according to Lodgify client Deborah Birdsong, the property manager of vacation rental business Treetop Village. “Visitors love everything from the beautiful scenery of the wilderness, with numerous caves to explore, to the lake with its beaches to relax on along with the abundance of wildlife,” Deborah explains.
4. Four Corners, Florida
Families may be attracted to Four Corners’ gorgeous freshwater lakes, bustling jet skiing scene, golf courses, or its Tree Trek Adventure Park, which features a zip line and ropes course. The city is also known for its Showcase of Citrus, a 2,500-acre estate full of citrus groves you can tour by monster truck.
However, for most travelers, the city’s biggest attraction is its location. Four Corners, so named because it sits at the intersection of four Florida counties, is only a half hour drive to Orlando. This gives families easy access to theme parks like Disney World, Universal Studios, and SeaWorld without having to deal with the hustle and bustle (or high prices) of Orlando.
After a long day of thrilling rides and spendy snacks and souvenirs, a peaceful night at an affordable vacation rental may be just what parents need.
5. Myrtle Beach, South Carolina
The second most popular beach destination on our list, Myrtle Beach sits on 60 miles of pristine coastline and offers water activities galore: Think parasailing, jet skiing, kayaking, paddle boarding, deep-sea fishing charters, wave pools, and more.
While the city is famous for its beachfront nightlife and party atmosphere, it also offers many family-friendly attractions. Its boardwalk is lined with arcades, souvenir stands, the old-fashioned Family Kingdom Amusement Park, and the SkyWheel, one of the tallest ferris wheels in the U.S.
Condé Nast Traveler also named Myrtle Beach one of the 14 best affordable beach vacations in the world last year—an added plus for families and budget travelers.
6. Bayfield, Wisconsin
The charming community of Bayfield, Wisconsin is an outdoor enthusiast’s dream. Bayfield sits on the southwest shore of Lake Superior and directly across from the Apostle Islands National Lakeshore, a group of 21 islands that features sea caves, lighthouses, and some of the best kayaking in the world.
These islands and the greater Lake Superior area provide the ultimate spot for outdoor activities, including hiking, biking, fishing, boat tours, and scenic cruises to spot wildlife like eagles, bears, and otters.
However, Bayfield is worth visiting in its own right as well. Visit unique boutiques and upscale restaurants along Rittenhouse Avenue, learn about the area’s history at the Bayfield Maritime Museum, or get your fill of fresh fruit at local orchards. If that’s not enough, the town hosts regular outdoor concerts throughout the summer!
7. Healy, Alaska
Nestled just 11 miles from the entrance to Denali National Park, Healy serves as the perfect basecamp for exploring the park’s wonders.
While the area is known for its snowy winters, Healy’s summers are surprisingly delightful. Temperatures are ideal for outdoor activities such as hiking, mountain biking, camping, and rafting on the Nenana River. And for wildlife enthusiasts, blooming wildflowers provide a lovely backdrop against which to spot moose, bears, and more in their natural habitat.
As for Healy itself, the town’s charm lies in its tranquil vibe, offering a quieter sanctuary for anyone who wants to escape the national park’s crowds. Visitors can soak in the beauty of interior Alaska amid cozy lodges and local eateries.
8. Isle of Palms, South Carolina
The second South Carolina beach on our list, Isle of Palms is about a two hour’s drive south of Myrtle Beach and offers a much more relaxed and upscale atmosphere, great for both families and couples. Its soft sand and calm waves are ideal for sunbathing, building sandcastles, collecting sea shells, and long leisurely walks on the beach. If you’re lucky, you’ll come across Loggerhead turtles, which nest on Isle of Palms and surrounding beaches between May and August each year.
Of course, water activities also abound, with options including kayaking and paddleboarding, dolphin-watching tours, fishing charters to catch fresh seafood, and crabbing.
Apart from its pristine beach and wildlife, Isle of Palms is known for its delightful restaurants, spas, and golf courses. Isle of Palms is also a convenient place to stay for those who want to visit historic Charleston, which is only a 20-minute drive away, but escape its bustling energy at night.
9. Marion, Texas
Marion, Texas emerges as an enticing summer getaway for those seeking a blend of natural beauty, small-town charm, and Southern hospitality. Located just 30 minutes from the vibrant city of San Antonio, Marion offers a tranquil escape amid the rolling hills and picturesque landscapes of Texas Hill Country.
At the heart of Marion’s allure lies the Guadalupe River, a meandering waterway ideal for kayaking, canoeing, paddleboarding, and fishing. Hiking and biking trails also line the river’s edge, offering scenic routes for nature lovers to immerse themselves in the surrounding wilderness.
Marion’s historic downtown sites and local shops and eateries provide laidback daytime activities the whole family can enjoy. By night, take advantage of the area’s minimal light pollution to admire the beauty of Marion’s starry skies.
10. Columbus, Ohio
The largest city on our list and the 14th largest in the U.S., Columbus provides something for everyone with its thriving arts and culture scene, diverse festivals, and culinary delights. With an array of events catering to various interests, from sports and film to music and food, there’s always something exciting happening in the city.
Popular attractions include the renowned Columbus Zoo and Aquarium, one of the largest and most impressive zoos in the world, and the world-class Center of Science and Industry (COSI) museum, which USA Today has named the best science museum in the country multiple times. Sports fans will enjoy the lively atmosphere of the Arena District, home to three professional sports teams, while urban explorers can get lost in unique neighborhoods such as the Short North Arts District, historic German Village, and bustling Brewery District.
What’s more, Columbus sits within a 10-hour drive of nearly half the U.S. population and is also more affordable than some other large cities, making it an accessible choice for summer vacations.
11. Miami, Florida
Miami is one of the U.S.’s—and even the world’s—most popular vacation destinations, offering something for all tastes and guest types, from solo travelers and friends to couples and families.
Beachgoers have multiple options to choose from, including South Beach with its iconic Art Deco architecture and vibrant street life and the more laid-back atmosphere of North Beach. Miami’s nightlife is also legendary, drawing travelers from around the world with its pulsating electronic music scene and renowned nightclubs.
Another major draw is Miami’s strong Latin American influence, which gives the city a unique blend of culture, cuisine, and creativity. From exploring the colorful streets of Little Havana to indulging in delicious Cuban bites, travelers can immerse themselves in the rich tapestry of Miami’s cultural heritage.
Finally, nature enthusiasts will appreciate Miami’s proximity to Everglades National Park, where they can hike, spot alligators and other wildlife, and learn about the area’s unique ecosystem.
12. Kingsbury, Texas
While primarily residential, the sleepy town of Kingsbury, Texas beckons summer travelers with its surrounding landscapes and nearby attractions.
Outdoor enthusiasts can immerse themselves in the natural beauty of South Central Texas with a variety of activities. Explore local hiking trails and nature reserves, go fishing or boating in nearby lakes and rivers, or enjoy camping and picnicking under the stars. Birdwatching and wildlife viewing opportunities abound, while cycling and mountain biking offer scenic adventures along rolling hills and picturesque landscapes.
Beyond its access to the outdoors, Kingsbury serves as a convenient base for exploring more of Texas. Travelers can embark on day trips to nearby destinations such as Austin, known for its live music scene and eclectic culture, or venture to San Antonio to visit historic sites like the Alamo and stroll along the iconic River Walk. For those craving a beach getaway, Kingsbury provides easy access to the Gulf Coast beaches, where sun, sand, and surf await.
13. Miramar Beach, Florida
Travel and adventure publisher TheTravel calls Miramar Beach “one of Florida’s best-kept secrets,” and for good reason. Although a popular tourist destination, Miramar Beach isn’t overcrowded like many of the other beach towns along the Florida panhandle, making it an excellent choice for those looking for a more laid-back vibe.
Miramar Beach offers the classic American beach experience, with white-sand beaches, calm waves, turquoise waters, and abundant sunshine. Enjoy water activities such as parasailing, jet skiing, snorkeling, diving, and paddleboarding, or simply rent a boat to soak up the sun and people watch at the popular Crab Island.
There’s lots to do beyond the beach as well, with charming seaside restaurants, eclectic shops and boutiques, designer outlet stores, museums, golf courses, and more. Families will enjoy nearby water parks, pools, kids’ clubs, mini golf courses, and amusement parks.
It’s also worth noting that Airbnb identified Miramar Beach as one of the “top trending destinations near the water for families” in its report on 2024 summer travel trends. Miramar Beach is also just a short drive from both Santa Rosa Beach and Rosemary Beach, both of which made Airbnb’s list of trending U.S. summer destinations.
14. Branson, Missouri
Branson, Missouri beckons travelers seeking a vibrant summer escape filled with entertainment, natural beauty, and family-friendly fun. Nestled in the heart of the Ozark Mountains, this lively destination offers a diverse array of attractions and activities to suit every taste.
Branson is renowned for its live entertainment, including music shows, theaters, and a variety of unique performances. Its famous 76 Country Boulevard is lined with family-friendly attractions such as the Wild West-style Dolly Parton’s Dixie Stampede Dinner Attraction and the 1800s-themed amusement park Silver Dollar City.
Beyond its entertainment offerings, Branson boasts stunning natural landscapes perfect for hiking and other outdoor adventures. Whether embarking on a leisurely cruise along Table Rock Lake or zip lining through the canopy, Branson promises endless excitement and adventure amid the backdrop of the Ozarks’ lush greenery.
15. Telluride, Colorado
Last but certainly not least is the charming mountain town of Telluride, a former mining camp with colorful Victorian-era architecture nestled amid the Colorado Rockies’ San Juan Mountains.
As Lodgify client Luke Brown, the owner of vacation rental and property management company Wild Oak Telluride, puts it, “Telluride is a premier summer destination given that it has something for everyone. Whether you are seeking to explore the high country via our extensive hiking trail network or zipping around on two wheels in our lift-serviced mountain bike park, or you want to enjoy a free gondola ride to the Mountain Village, there is no shortage of opportunities for travelers of all types.
“We also have an insane summer festival schedule that begins in late May and runs through September. Festivals focus on everything from mountain-based films to music, food, wine, and much more. When travelers are not in the hills or in the festival park, there are numerous world-class dining opportunities and enough Wild West history to fill a few suitcases!”
Also of note, Telluride is only an hour’s drive from Ouray, Colorado, which Airbnb highlighted as a trending U.S. summer destination this year, making Ouray a great day trip option.
Methodology
We analyzed over 57,000 U.S. bookings in Lodgify’s internal data, including direct bookings as well as bookings from Airbnb, Vrbo, Booking.com, Expedia, Google Vacation Rentals, and other OTAs. All reservations analyzed were for stays beginning between the Friday before Memorial Day (May 24, 2024) and Labor Day (September 2, 2024).
It is important to note that this report only takes into consideration bookings made at least 91 days in advance in order to accurately analyze the summer period as a whole. Data was pulled on May 7, 2024, so reservations made after this date are not taken into account. As such, last-minute bookings and cancellations could potentially impact results.
About Lodgify
Lodgify is the all-in-one vacation rental platform for independent hosts and property managers that provides the essential tools to start, manage, and grow a lodging business. Lodgify simplifies the process of running and marketing a vacation rental by enabling anyone to create a bookable website, synchronize property data and availability across third-party platforms, and manage all guest reservations and communications in one place.
