Millions of potential vacation renters log in to Facebook, Twitter, Pinterest and other social media accounts every day. Getting their attention, however, can be incredibly difficult. Internet users have short attention spans and there are thousands of advertisers vying for their vacation dollars, euros and pounds.
Luckily, you don’t need millions, or even thousands, of readers to launch an effective vacation rental marketing campaign. The best marketing campaigns are simple, sincere and don’t overwhelm their audience.
Below are a few tips to help you use social media to reach out to potential guests:
Advertise sales and other deals
Everyone likes a great deal. So if you’re ready to offer a discounted rate for a three-day weekend, let your readers know. Twitter is a great way to get the word out quickly. Facebook also works, especially if your targeted audience is unlikely to use Twitter.
Share useful information
Excessively advertising your rental properties is an easy way to chase away friends and followers on Pinterest, Facebook and Twitter. Instead, play it cool. Post about great local events and beautiful beaches around your vacation rental on Twitter and Facebook. Offer pictures of gorgeous sunsets on Pinterest or Instagram. Make your readers long to visit. Then you can casually remind regular readers that you have the perfect rental for them.
Encourage guests to share their experiences
A happy guest can be your greatest ally. Encourage clients to leave a review and share their vacation photos and experiences on your social media pages. They can also link directly to your Lodgify site from their own Facebook, Google Plus, or other social media platform. Word of mouth is still the most effective marketing available, which is why Lodgify’s social media integration is so helpful.
Stay in touch with past clients
Building a relationship with past guests should be the goal of anyone in the hospitality industry. Use social media and your Lodgify account to respond to reviews, answer common questions and thank people for their business.
Start conversations and be responsive to comments
If your social media posts always read like sales pitches, you’ll sabotage your ability to actually interact with potential clients. When writing posts and uploading images, consider how you can encourage comments, links and likes. And once you get those first few comments, be friendly and respond promptly. Remember, most social media posts have a silent audience who are watching how you treat visitors.
Including pictures is mandatory
Adding images to any social media post is a fail-safe way to catch a reader’s eye. Plus, people want to see your vacation rental and the surrounding area before they book your property. Cater to their expectations by having plenty of great images to share. Also, you’ll need those pictures to attract Pinterest users. Still not convinced? Consider that Pinterest is second only to Facebook in its ability to drive traffic to another website.
Even if you follow all of these tips, don’t expect overnight success. Seasoned marketers understand that social media is only a small part of advertising. Continue with your other outreach efforts, and you’ll soon find that your rental properties will be booked year round.
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