When was the last time you Googled your vacation rental? How far down the search results did your property’s website appear? While slightly sinister, the famous (yet anonymous) quote below speaks some truth: if you’re not on the first page of Google, you might as well not exist online because nobody is going to find your site.
If you don’t know what local SEO is yet, you’re about to find out! Aside from being a very powerful form of online marketing, it’s practically a necessity for modern-day vacation rental businesses.
“The best place to hide a dead body is page 2 of Google”
To put it simply, vacation rental owners need local SEO in order to show up within the first few search results for their area. What’s more, local SEO is particularly valuable for VR owners in niche locations. That’s because you can use your niche to your advantage and attract guests to your home because of the specific place or surrounding area.