Airbnb 
If you want to grow your vacation rental business, staying connected to industry trends is essential. One of the best ways to do that is by following short-term rental influencers who share tips, strategies, and behind-the-scenes insights on social media.
From design ideas and hosting advice to investment strategies, these creators are shaping conversations across the vacation rental industry. We took a look across social platforms to find some of the most influential voices you should be following right now.
Here are a few of our current favorites, in no particular order—though there are plenty more worth discovering!
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1. Natalie Palmer — @__nataliepalmer on Instagram
Natalie Palmer’s Instagram feed offers a relatable yet high-level look at the “host-life” balance, ranging from remote management secrets to tips on building a stable co-hosting business.
You can find humorous, reality-filled Reels that illustrate the unsexy side of short-term rentals, as well as in-depth podcast clips from No Vacancy that guide you step-by-step through scaling your portfolio without sacrificing family time.
If you want to learn how to work “smarter, not harder” and see how a 26x Superhost manages multiple properties while homeschooling four kids, you should definitely take a look!
Why we ❤️ Natalie
Natalie is the ultimate “Host Like a Mother.” As an Airbnb Ambassador and the co-founder of the Level Up Your Listing Summit, she has built a massive community centered on empowerment and education.
She specializes in helping women turn “lazy” hosting into a thriving business, sharing the exact systems she uses to keep her properties fully booked.
Whether she’s talking about her own birth story or interviewing industry CEOs, Natalie’s “no-gatekeeping” approach makes professional hosting feel achievable for everyone.
https://www.instagram.com/__nataliepalmer/
2. Mercedes — @mbxhomes on Instagram
Mercedes’ Instagram feed offers a high-impact blend of content, ranging from the nuances of professional co-hosting to comprehensive guides.
You can find aesthetic, fast-paced Reels that illustrate essential marketing tactics, as well as in-depth carousel breakdowns that guide you step-by-step through the process of professionalizing your property management style.
If you want to move beyond basic hosting and learn how to build a scalable, service-based vacation rental brand, you should definitely take a look!
Why we ❤️ Mercedes
She specializes in making professional marketing accessible to every host, regardless of their experience level. Her real-talk approach to the industry includes invaluable “regrets to never repeat” and proactive strategies on how to bypass the dreaded slow season.
By focusing on the co-hosting model, she provides a unique roadmap for those who want to generate high-end revenue without necessarily owning the underlying real estate.
https://www.instagram.com/mbxhomes/
3. Zoey Berghoff — @zoeyberghoff on TikTok
In just a few years, Zoey went from being a college student making $250 per month to having over 10 income streams, including a thriving Airbnb business that brings her financial freedom. Through TikTok, Zoey posts all kinds of short-term rental advice, from how to manage your rental remotely to discussing the latest Airbnb updates. Her success in vacation rental investment is inspiring, and this account is a must-follow for further motivation to scale your business.
Why we ❤️ Zoey
As well as providing expert advice, we love seeing the behind-the-scenes of managing a short-term rental and how her ideas develop into reality!
https://www.tiktok.com/@zoeyberghoff
4. Madi and Skyler — @Madiandskyler on TikTok
Madi and Skyler are a super cool Airbnb host couple in San Diego and Big Bay, California who promise to help you achieve financial freedom through Airbnb. They alternate between funny videos and more serious chats on anything to do with hosting, social media marketing, and more. They also offer Airbnb coaching courses.
Why we ❤️ Madi and Skyler
These two have a great sense of humor and play off each other, but also offer some seriously good advice for hosts.
https://www.tiktok.com/@madiandskyler
5. Katie Cline — @bykatiecline on Instagram
Katie Cline’s Instagram offers a sophisticated blend of content, ranging from high-level hospitality secrets to the unique “second home first” investment philosophy.
You can find elegant, fast-paced Reels that illustrate the transition from traditional hotelier to short-term rental expert, as well as in-depth carousel guides that show you how to elevate a standard rental into a boutique hospitality experience.
If you want to move beyond the side-hustle mindset and learn how to infuse professional hotel standards into your vacation rental business, you should definitely take a look!
Why we ❤️ Katie
As a podcaster and professional industry speaker, Katie excels at breaking down the guest experience into actionable steps, focusing on the small details that drive five-star reviews.
By sharing her journey from the corporate hotel world to independent investing, she provides a high-value roadmap for hosts looking to build a professional, sustainable brand.
https://www.instagram.com/bykatiecline/
6. Hailie Maarie — @hailiemaarie on Instagram
Hailie Maarie’s Instagram feed offers a high-energy look at the world of rental arbitrage, ranging from tips on signing your first corporate lease to scaling a massive multi-state portfolio.
You can find rapid-fire Reels that illustrate how to land your first booking in under 30 days, as well as video training sessions that guide you through the transition from a 9-to-5 career to a full-time professional host.
If you want to learn the Gen Z approach to building a 70-door empire without owning the underlying real estate, you should definitely take a look!
Why we ❤️ Hailie
Hailie is a powerhouse of tactical advice for the modern entrepreneur. At just 23 years old, she has mastered the art of the “systemized” Airbnb business, sharing the exact scripts and SOPs she uses to manage dozens of units.
We love her commitment to transparency and her ability to break down complex “landlord speak” into actionable steps that help both beginners and experienced hosts scale with confidence.
https://www.instagram.com/hailiemaarie/
7. Sarah and Annette — @thanksforvisiting_ on Instagram
The Thanks for Visiting Instagram feed offers an incredibly diverse range of content, from high-level holistic business advice to the granular details of interior design and furniture selection.
You can find no-nonsense Reels that illustrate profitable pricing strategies, as well as video series that guide you through the process of furnishing your Airbnb for maximum durability and guest satisfaction.
If you want to turn a casual rental into a professional, high-revenue brand with the help of two of the most respected voices in the industry, you should definitely take a look!
Why we ❤️ Sarah and Annette
With over $5M in revenue managed and more than 1,000 hosts supported, Sarah and Annette bring massive authority (and a huge community of over 427K followers) to the table.
Their “everything you need to know” philosophy ensures that no detail of the guest experience is left to chance.
https://www.instagram.com/thanksforvisiting_/
8. Brianna Amigo — @briannamicheleinteriors on Instagram
Brianna Michele’s Instagram feed offers a masterclass in “scroll-stopping” aesthetics, ranging from high-end mood boards to data-driven design strategies that turn standard rentals into high-performing assets.
You can find visually stunning Reels that illustrate the power of strategic interior design, as well as in-depth “before and after” transformations that guide you step-by-step through the process of maximizing your property’s nightly rate.
If you want to move beyond basic furnishing and learn how to use market-led research to attract your ideal guests, you should definitely take a look!
Why we ❤️ Brianna
As an Airbnb Superhost and professional designer, Brianna understands that design is a direct lever for ROI.
Her feed is a goldmine for anyone looking to bridge the gap between “pretty” and “profitable,” offering practical tips on how to invest your budget where it will have the biggest impact on your bookings.
https://www.instagram.com/briannamicheleinteriors/
9. Tatianna Taylor-Tait — @tatiannatt on Instagram
Tatianna Taylor-Tait’s Instagram feed offers a curated blend of content, ranging from interior design concepts to strategic advice on building passive income through property rentals.
You can find visually polished Reels that illustrate how to pair mismatched furniture for a designer look, as well as in-depth carousel guides that show you how to transform a secondary-market property into a high-revenue “destination” rental.
If you want to move beyond basic hosting and learn how to use professional design psychology to justify higher nightly rates, you should definitely take a look!
Why we ❤️ Tatianna
As an award-winning designer and the co-founder of the Level Up Your Listing Summit, Tatianna is a powerhouse of both aesthetics and business acumen.
She specializes in the “abundance mindset,” teaching hosts how to stop getting in their own way and start viewing their properties as high-performing assets.
Whether she is sharing her latest luxury resort development in Atlanta or her “Rule of Three” for shelf styling, her advice is always rooted in maximizing ROI through the guest experience.
https://www.instagram.com/tatiannatt/
10. Garrett Brown — @garrettbrownre on Instagram
Garrett Brown’s Instagram offers a wealth of diverse content, ranging from creative glamping concepts to high-level real estate investment strategies.
You can find rapid-fire Reels that break down the buy-to-STR process, as well as video walkthroughs that guide you through transforming unique properties into high-earning vacation rentals.
If you want to master the art of data-driven investing and learn how to avoid the common pitfalls of the short-term rental market, you should definitely take a look!
Why we ❤️ Garrett
He excels at simplifying complex real estate concepts for the everyday host. His feed is a goldmine of practical resources, featuring links to essential hosting tools and real-talk breakdowns of his own property revenue.
By sharing both his wins and his mistakes, Garrett provides an authentic roadmap for anyone looking to turn a minimal investment into a professional-grade money-making machine.
https://www.instagram.com/garrettbrownre/
11. Kristen and Michael aka “The Seventh Ray House” — @kristenandmichael on YouTube
Kristen and Michael’s YouTube channel offers a transparent look at the world of from-the-ground-up hosting, ranging from gritty DIY renovation vlogs to high-level design strategies for their “Seventh Ray House.”
You can find immersive, real-time updates that illustrate the challenges of building a short-term rental from zero, as well as tutorials that guide you step-by-step through the process of creating a guest-ready space on a budget.
If you want to follow a genuine build-in-public journey and learn how to turn a fixer-upper into a design-forward Airbnb, you should definitely take a look!
Why we ❤️ Kristen and Michael
This duo isn’t afraid to show their mistakes, providing a realistic roadmap for aspiring hosts who are starting with nothing but a vision and a toolbox.
Their feed is packed with “lessons learned” and practical insights that help you navigate the transition from a construction site to a successful, high-performing rental.
https://www.youtube.com/@kristenandmichael
12. Rob Abasolo — @robuilt on YouTube
Rob Abasolo’s YouTube and Instagram channels offer an entertaining masterclass in “unique space” hosting, ranging from building luxury tiny homes to navigating the complex world of short-term rental regulations in 2026.
You can find long-form videos that guide you through analyzing markets, financing “weird” properties, and managing a multi-million dollar portfolio.
If you want to learn how to build a moat around your business with design-forward stays and high-level revenue management, you should definitely take a look!
Why we ❤️ Rob
Known for his “Robuilt” brand, Rob is a leading authority in the STR space and a co-host of the BiggerPockets Real Estate podcast. He has evolved from a DIY tiny-house builder into a sophisticated investor with over 40 properties and over $1.5M in bookings.
In 2026, he is focusing on professionalizing the industry, sharing his transition from a 40-unit arbitrage portfolio to high-equity boutique hotels and glamping compounds.
His “down to earth” style—burrito in hand—makes complex real estate data feel accessible and, more importantly, fun.
https://www.youtube.com/@Robuilt
13. Nicola Cheah — @hostedbynicola on Instagram
Nicola Cheah’s Instagram feed offers an insightful look into the “Hostpreneur” lifestyle, ranging from the intricacies of real estate acquisition to the visual psychology of high-conversion design.
You can find sleek, fast-paced Reels that illustrate the latest industry trends, as well as carousel guides that show you step-by-step how to leverage property technology to streamline your daily operations.
If you want to stay ahead of the curve with a professional who treats hospitality as a sophisticated business venture, you should definitely take a look!
Why we ❤️ Nicola
Nicola is a master of the “strategic polish.” She doesn’t just show you how to host; she shows you how to brand. Her feed is a curated resource for the modern host, offering practical tips on increasing booking velocity through high-end aesthetic choices and the smart integration of new STR technologies.
We love her ability to bridge the gap between traditional real estate investing and the fast-moving world of digital property management, making her an essential follow for those looking to professionalize their portfolio in 2026.
https://www.instagram.com/hostedbynicola/
14. Lydia Patel — @lydiapatelll on YouTube
Lydia Patel’s Instagram and YouTube channels offer an incredibly practical and grounded look at the world of hosting, ranging from data-driven market analysis to the essential “tech stack” required for remote management.
You can find concise, information-packed Reels that illustrate Superhost messaging tips, as well as in-depth video walkthroughs that guide you step-by-step through calculating property ROI and setting up automated systems.
If you want to learn how to build a short-term rental business that supports your life, rather than running it, you should definitely take a look!
Why we ❤️ Lydia
Lydia is the ultimate expert in “high-efficiency hosting.” She excels at breaking down the financial side of the business, moving past the fluff to focus on the cold, hard data of occupancy and average daily rates.
We love her “no-gatekeeping” approach to her tech tools and her honest reflections on three years of hosting mistakes. She provides a realistic, professional blueprint for anyone looking to achieve financial freedom while balancing a full-time career.
https://www.youtube.com/@lydiapatelll
15. Julie George — @milliondollarhost on Instagram
Julie George, author of Million Dollar Host, shares a wealth of practical advice for building a profitable short-term rental business. Her Instagram feed blends motivational insights with actionable strategies, from pricing optimization and guest communication to scaling multiple properties efficiently. You can find quick, digestible Reels highlighting hosting hacks, as well as carousel posts that break down complex concepts like revenue management into easy-to-follow steps.
If you want to turn your vacation rental into a high-earning, professionally managed asset, Julie’s account is a must-follow!
Why we ❤️ Julie
Julie combines her hands-on hosting experience with clear, approachable guidance. She focuses on helping hosts think like business owners, not just property managers, and empowers her audience to maximize bookings while minimizing stress. Whether you’re just starting out or looking to scale, her insights make professional hosting feel achievable.
https://www.instagram.com/milliondollarhost/
Time to be inspired
Time to follow these inspiring influencers and start putting their advice into action!
Did we forget to mention someone you love? Share them in the comments below!
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