What is the Best Available Rate (BAR)?
The Best Available Rate (BAR) is a pricing strategy used in the hotel and vacation rental industry to offer the lowest publicly available rate for a room or property. The BAR rate is the best rate that a hotel or vacation rental company offers for a specific room type and is usually available through the hotel’s or rental company’s website, online travel agents (OTAs), and other third-party booking sites.
The BAR rate is typically non-refundable and cannot be combined with other discounts or promotions. It’s often the default rate for a particular room type and is usually unavailable for walk-ins.
The BAR rate can vary depending on the location, season, and demand for a room or property, and it’s usually set based on market research and pricing strategies. Hotels and vacation rental companies use dynamic pricing to adjust their BAR rates in real time according to demand, inventory and other factors.
While the BAR rate is an important pricing strategy that helps hotels and vacation rental companies fill rooms during low-demand periods and increase revenue during high-demand periods, it is not always the best deal for guests. To get the best value for their money, guests should compare rates across multiple channels, such as the hotel’s website, OTAs, and other third-party booking sites. They can also look for deals and promotions, sign up for loyalty programs, or book early to get a better rate.
By comparing rates and considering all available options, guests can make informed decisions and find the best possible deal when booking a room or property.