Vacation Rental Guide / How to Choose Website Builder Software / The Best Website Builder for Your Business

The website builder software you choose for a vacation rental, bed and breakfast or hotel will be one that will cover your business needs while serving your clients properly. This means you need to find a hosting service that has software that is intuitive and easy to use.

Choosing the Best Website Builder

There are several features in the best website builders that will contribute to a professional, easy-to-use software. Diffferent options for your specific business needs, a wide variety of templates and an optimized domain name.

What About Free Website Builders?

When creating your website, you may prefer a hosted service because of the expert staff who are available for flexible coding. With an online builder, most clients find more success in their design efforts. In most cases, your web host will provide a free website builder. There are lots of functionalities that a free service provides for its users, let’s take a look at what these are.

Templates

The best website builder will have a wide selection of templates. These are crucial to your vacation rental business for several reasons:

  • Saves time
  • Improves navigation between website pages
  • Decreases likelihood of broken links
  • Amateurs can use templates
  • Coding is included

Templates are readily available from your web host or from other sources online. They provide you with a blueprint for your site, making it easier to visualize what your pages will look like once complete. Most of them provide a way to move images and graphics to specific places on your page, which makes building your website more intuitive.

Wix

Wix is a cloud-based website builder. Users of this platform use a template and drag-and-drop elements to create their websites. Hotel owners often find that the social plug-ins make it easier for potential guests from social media to find their site. This, of course, results in more bookings.

The site also provides access to email marketing, which is crucial for website builders when planning out marketing campaigns. Your bed and breakfast or hotel can send out email promotions when you are planning for seasonal traffic or for guests attending regional activities.

One of the complaints about the provider is that the user has to purchase upgrades to add e-commerce to their website. This is also necessary to remove their ads from on your web page.

WordPress

Many templates interface well with WP, which is the most common site creation and management system in use. This is because it is the most easily used format available when it comes to site creation.

This option provides many themes, and you can import these features from other locations. You can also develop your own theme. The content management system, widgets, and plugins are included with the free version. Users can also purchase additional templates if they wish.

Domain

A website is the set of pages that you build, telling guests about your hotel. These pages change as necessary, advertising seasonal specials or providing pictures of the rooms you have available.

On the other hand, the domain name doesn’t change. This is the term that your guests type in when they are looking specifically for your vacation rental. Choosing this name to begin with can be an art in itself.

Once you have decided what it will be, be sure to block traffic from it (along with your IP address) from any web analytics programs.

If you want to build the name of your vacation rental, you can select that name and buy the domain. For example, “Fisher’s Bed and Breakfast” would be a personal name to choose.

However, this is not always the best choice. You may want to select more generic search terms to gauge more interest. For example, “white mountain bed and breakfasts” would capture more inquiries in that category. The problem arises, however, when some other property owner has already purchased the one you want.

Your web service may be able to provide you with suggestions for unclaimed domains. Having the best site builder won’t do you much good if your site is seldom searched or hard to remember.