Lodgify was honored to attend and sponsor the Short Stay Summit in London on Wednesday!
We wish we could have taken our whole community with us, but we have the next-best thing: We’re sharing the top highlights so you can relive this event with us.
Let’s take a look at some of our favorite moments from the summit!
What is the Short Stay Summit?
First, a little context for those of you who are new to the vacation rental industry: Part conference and part exhibition, the Short Stay Summit is one of the industry’s most important events for short-term rental property managers and owners.
It’s also the only nonprofit event for the STR industry, hosted by the UK Short Term Accommodation Association (STAA) and the European Holiday Home Association (EHHA). Its nonprofit status means that it can prioritize education and provide real value to its attendees.
And that’s just what it does—with educational talks from industry experts, exhibitions, networking, and more.
Highlights of the event
Representing with pride (and cupcakes)
Lodigfy was lucky enough to have seven members of our team represent us at the event:
- James Begley, VP of Global Sales
- Rebecca Herbert, Sales Director
- Marisa Rivera, Director of Partnerships
- Alberto Fernández, SEO & Content Manager
- Jasmine Briggs, Senior Sales Specialist
- Rosemary Stanistreet, Senior Sales Specialist
- Cristina Vela, Communications Specialist
You could find them at our booth equipped with lots of swag, candy, and delicious Lodgify-branded cupcakes from a local bakery (no, there aren’t any left—we asked).
Of course, our team wasn’t simply handing out cupcakes. Alberto, our SEO & Content Manager, was giving out free SEO consulting sessions to anyone who was curious about how to optimize their website. Jasmine and Rosemary, two of our Senior Sales Specialists, were also offering product demos to those interested in learning more about Lodgify.
Sponsoring the event
Did we mention that we were one of only four gold-level sponsors of the event? We shared this honor with Airbnb, Vrbo, and Booking.com, and also served as the event’s sole WiFi sponsor.
We were happy to be able to support the Short Stay Summit, which does so much for our industry!
Sharing our expertise
But we didn’t merely attend and sponsor the event: Our very own James Begley, VP of Global Sales, also contributed to a panel on revenue management! James joined other industry experts to discuss the intricacies involved in predicting demand and optimizing revenue.
The panel delved into the diverse goals of revenue management, the role of technology and AI in streamlining processes, the necessity of human oversight to establish effective guidelines, and the impact of direct bookings on revenue performance. These insights underscored the importance of leveraging technology while maintaining strategic control to optimize revenue in the hospitality industry.
Dynamic pricing was obviously a hot topic among the panelists, so it’s no surprise that our new Lodgify Dynamic Pricing tool came up. Here’s what James had to say:
Customers are able to activate Dynamic Pricing, a tool that does all of the work for them. Beyond the initial setup, which they are guided through, they can let the algorithm do all of the work and set all of their rates for them. It’s a complete set-and-forget service that’s proving to increase revenue for these customers on average by over 20%. The goal for these customers is to maximize RevPan [revenue per available night] while saving time—a goal that’s being achieved using this tool.
As James put it, Lodgify Dynamic Pricing provides results our clients previously “would have needed to have a team of analysts to achieve.”
Celebrating our clients
We love seeing our clients succeed, so we were thrilled to get to see Lodgify client Daniela Derin of Skol Apartments Marbella contribute to a workshop on future-proofing your business.
This workshop shared strategies for remaining proactive to ensure competitiveness and resilience amid a rapidly growing and evolving business environment. We can’t think of anyone better than Daniela—who successfully manages 90 properties and has over a decade of experience—to contribute on this topic.
Speaking of which, the evening before the Short Stay Summit, Skol Apartments Marbella won the Shortyz Award for Best Holiday Site Operator for the second year running. We couldn’t be happier for Skol Apartments and all of its success!
Until next year!
We had an amazing time—and learned a lot—at this year’s edition of the Short Stay Summit. We can’t wait to see what next year’s summit has in store!
In the meantime, we’re ramping up for the next event on our calendar: the 2024 Scale Show, taking place in Barcelona from May 14-15. We’ll be speaking and plan to have another amazing booth—come check us out if you’re in the area!
