Renting vacation homes is a business that relies on first impressions – and those are made online. To entice new guests, you need a beautiful website with stunning images of your property. But you also need a well-crafted vacation rental description that’s built to impress. Luckily, you don’t have to be a professional copywriter to create a vacation rental description that will intrigue possible guests and increase your bookings.
Before you begin, you should be prepared to do some research. Don’t be afraid to browse upscale hotel and vacation websites for ideas. Scour each site you visit for descriptions of the property and the rooms. Note any descriptive language and what’s included in each section. Once you know how the pros do it, you’ll be ready to write your own description.
1. Highlight the main selling points in your introduction
Lead with the most important thing about your rental. Is it the unbeatable location? The amazing architecture? The luxurious interior? Decide what will best appeal to visitors and describe it in your lead sentence. Then use the rest of the first paragraph to build on that one amazing feature and list two to four other great things about your vacation rental.
Don’t forget to use descriptive language to illustrate exactly why your property is special. Use your introduction to demonstrate that your rental has exactly what guests want.
2. Add important local sights and attractions
When listing local attractions, the key is balance. You want to highlight what makes your area special, but avoid including so much information that people will miss the most important points. Three to five attractions that are truly unique are all you need.
3. List all of your amenities
Highlight the top three amenities that make your property shine. Luxurious bedding, a private patio or a whirlpool tub are all excellent choices. Once again, the goal is to describe these amenities so they’ll appeal to potential guests. Don’t just list the size of your patio: talk about experiences that your amenities help facilitate, and you’ll have your guests dreaming about their visit.
4. Include any special conditions
Now that you’ve shown potential guests exactly what your property has to offer, it’s time to make sure that they’re qualified to rent. Clearly outline your restrictions concerning pets, smokers, maximum occupancy, children and other common concerns. Don’t forget to include any additional information about security deposits and the types of payment you accept.
5. Sprinkle in some SEO-friendly phrases
Search engine optimization helps potential guests find you while using Google or other search engines. Experts debate the best methods to achieve top rankings, but good writing should always be the focus. You can add some words that are used to search for a vacation rental but avoid repetition and awkward phrasing at all costs. Don’t forget to add titles and the meta description in your Lodgify page settings. Our in-depth expert guide to on-page optimization can help you with more ideas on how to boost your rankings using good content.
Once you’ve written your vacation rental description, sleep on it before publishing. Then, with a fresh set of eyes, look for typos, grammar mistakes and accidentally omitted information. After you’ve edited your description, you’ll be able to add it to your Lodgify vacation rental site within seconds.