Thanksgiving is the time of the year when everybody gets together. It’s typically spent with family, a big hearty meal and always, fun activities.
Last year, over 50 million US citizens traveled to celebrate Thanksgiving. As there is a high demand for travel and accommodation during this time, hotels may be fully booked, overpriced, and not necessarily offer the best option for visitors.
If your vacation rental has an abundance of space to offer, you should emphasize and advertise this in your listing. Having plenty of room for a larger number of guests is one of the biggest advantages you hold over hotels and smaller rentals and you should fully exploit that.
So where does your vacation rental come in within this holiday? Well, Thanksgiving is the perfect marketing opportunity for your business.
Here are six ways to promote your rental surrounding this special time:
1. Promote your kitchen
If you have a spacious property with a full kitchen to suit a large family, your rental will be at the top of travelers’ lists. Guests are looking for a large and open-plan place where they can cook and enjoy a delicious meal, so the kitchen may well be your selling point. Include high-quality and professional photos of your kitchen, showcasing your home as warm and inviting. Make the guest envisage cooking a Thanksgiving meal in your rental.
Advertise all the appliances included in your kitchen that would facilitate cooking a Thanksgiving meal – not just for the turkey but all the side dishes too! Highlight your large oven and all the kitchen utensils.
Don’t forget to include the little tools needed to cook a Thanksgiving meal, such as a carving set, gravy jug, and a meat thermometer. Be sure to add all these appliances and kitchen tools in your listing. Guests will feel at ease knowing they don’t have to buy or bring the little things with them.
If you have a large backyard garden and it’s warm and sunny in your state, including a barbeque and grill in the listing description. Guests can cook food there too.
2. Decorate your dining area
It’s not just the kitchen that needs to stand out, but the dining room too, that’s where the guests are going to spend hours eating after all! It may be a good idea to have a table setting displayed, all ready for the guests and that way, they can avoid setting it up themselves. You can even provide some decorations, such as napkins and candles and include a centerpiece of a pumpkin or some flowers.
3. Offer Grocery services
Thanksgiving Day is a nationwide, traditional holiday which gives thanks for the food collected from the harvest. If guests have traveled in from out of town, they need to buy all the groceries required for the meal. If your visitors arrive late the night before Thanksgiving, they may not have time to go out and buy everything. Therefore, you can offer to pre-order some groceries for them, and add it to their payment at the end. Likewise, you can also arrange a turkey for them if needed.
If your guests prefer to do their shopping themselves, provide a list of local vendors where they can buy supplies for their cooking and include the best places to get a turkey!
You can go even go above and beyond and leave some pre-frozen meals for them, such as a homemade pumpkin pie.
4. Include fun activities
Thanksgiving is a time when families and close friends reunite and celebrate. Many guests may want to do some fun activities whereas some just want to relax on their day off, especially after such a big meal.
Include fun activities suited for the whole family such as pumpkin picking, or apple picking. For a more physical activity, guests may want to play football in the backyard, so you could provide a ball and even some jerseys so they can split up and differentiate the teams easier.
For more quieter activities, provide a selection of board games, such as Scrabble and Monopoly, something the whole family can do. Arts and crafts are a great idea for children! There are also televised events going on that day, such as the Thanksgiving parade and a football game.
5. Highlight Points of Interest
What’s the next biggest event that follows Thanksgiving? The day after; Black Friday.
Black Friday is when all commercial businesses and retailers have sales and discounts, and your guests may want to get involved in the latest deals and lower price items.
If you’re near a key shopping mall, travelers will love being able to make the most of Black Friday sales the day after. It would be a great idea to link them to all the nearby shopping centers, provide opening hours, and directions on how to get there.
Be sure to have a reliable internet and WIFI connection, as your guests may want to shop online.
On the day itself, after eating so much, visitors may want to go for a walk. Include parks nearby where they can go to. If your rental is situated in a touristic place, mention the best places to visit.
If you are situated in a city or an area where they aren’t as many things to do, offer your guests great restaurants, bars, cinemas, bowling alleys, etc. Maybe there is a particular dish that’s popular in the region? Or a style of cooking that’s unique to your area? You can include all the points of interest in your welcome book.
6. Promote Thanksgiving itself
Promote the holiday itself. Advertise a family-friendly and a pet-friendly environment. Emphasize the idea of unity and Thanksgiving itself. Add some scent to your property, such as nutmeg and cinnamon, using candles or diffusers.
Don’t just promote Thanksgiving, but the fall too! Think of outdoor images that show fall leaves or a light dusting of snow, and interiors that highlight a cozy log fire, spice-scented candles, a selection of board games and books, a fall wreath on the door or some hot chocolate warming on the stove. Make sure you add comforting duvets in the bedrooms and scarves and hats by the front door.
Include gifts in your welcome basket, such as seasonal fruits and local wine. Write a note wishing your guests a happy thanksgiving, giving them a personal touch.
If your rental is a cabin, Thanksgiving is the perfect opportunity to promote your rental. Preparing and marketing your vacation rental for Thanksgiving will actually give you a head start and give you ideas for Christmas.
So there you have it! Six great ideas to ramp up your marketing before Thanksgiving to make the most of that “weekend getaway” mindset. Use these suggestions to catch last-minute planners and remind them why your rental is the perfect spot to celebrate this US holiday this year.