The vacation rental business isn’t just about owning a property; it’s about building relationships. While hosts are looking for guests they can trust with their home, guests themselves are looking for owners that they can trust with their precious time, family and memories.
They need to see signs that you’re invested in them and in their guest experience. They want to see proof that you care about them, that you’re there to help them, that there is a real human behind the booking forms and confirmation emails. That’s why a blog is a great way to show the more “human” side of your business and really connect on a personal level.
Not only can vacation rental owners use a blog as a resource for their guests to learn about the area, but it can also help their website show up first in Google and give you something to post about on social media!
Check out the six best reasons why your vacation rental website needs a blog today!
1. Boost your website’s SEO
Search engine optimization, or SEO, is a big deal when getting people to find your website, but a very easy way you can optimize your site is through having a blog.
When you have a blog, you have the chance to write about topics (or keywords) that you know your audience will be searching for online. Knowing how to optimize your blog effectively for SEO is one of the best ways to get traffic coming to your website.
Google loves fresh, relevant content, so if you have have a blog and are constantly adding to it with new keywords, it will indicate to Google what your site’s focus is and increase visits from related search terms.
2. Gauge interest and receive shares
By maintaining a blog, you give your readers and potential bookers an opportunity to share what they read with a friend. Writing funny, helpful, or entertaining articles on your blog that people will want to share with their friends is just another marketing tool for you! It’s a great way to increase your chances of people seeing your website when your readers engage with your content and pass it on to the rest of their network.
Check out this expert tip from Disha Dinesh, Content Marketing Associate at DrumUp:
“It is important for you to first build your authority on social, and get your audience to engage with you. Social media engagement could be the key in rising up on search results. Since you can’t build an engaged following by only promoting yourself, you need to share what your audience is likely to be interested in – year round. You can use a content curation software like DrumUp to easily find and post high-authority travel and vacation themed content to your social media pages on a regular basis.”
3. Show off your expertise and build authority
You can use a blog to prove to the world that you’re not just another vacation rental. Think of it as the top resource you can give potential guests so they can learn about the area and what they can do, see, eat and visit. You can also provide tips and tricks for travel, plus any extra information about your rental, giving guests all the information they need for an excellent vacation.
When done right, your blog may become the go-to guide for people traveling to your area. And considering you know the place you’re writing about, it might be a whole lot easier than you think!
Know the best restaurants in the area? Blog about it. Know how to get to the theme parks on the back roads? Blog about it. Do you know the best places to go in the area with kids? Or with seniors? Or the coolest hiking trails in the area? Blog about it, blog about it, blog about it!
Use your blog to provide guests with more in-depth information about the area that they wouldn’t normally get from just browsing your vacation rental website, and you’ll soon become the voice of authority on what’s good in your area.
4. Provide FAQs
Interested guests often ask the same questions about a rental and its area. So while you’re able to answer these questions by email, you can always point them onto reading more in-depth information on your blog.
Not only will it save you time, rather than explaining the same things again and again to every inquirer, but having FAQ pages will also become an addition to having a guest book at your home. They’ll know where to look first if they have a question about the rental, hopefully before calling you in a panic!
5. Keep guests up to date
If you’re going to have a blog, it’s vital that you keep updating it regularly. Not only can guests use your blog to find out the latest about your rental, but it can also be a good indicator of who you are as a host, too.
Guests who check out your blog and then notice that the last post was written years ago won’t be too impressed. Having an active blog, however, shows that your website is alive and well, working properly and is well-maintained.
Many experts say that it’s better to not have a blog at all, then to have one and not keep up with it. Producing high-quality content on a regular basis shows guests that you are and you are committed to the business.
7. Get more bookings
According to HubSpot, the more pages a site has, the more leads it gets. Therefore the more you blog, the easier it is to up your page volume, and naturally, the more chances you will have to generate bookings.
Having a regularly updated blog increases your chances of potential guests seeing your content, which can encourage them to get in touch to ask questions, comment or send emails directly. This can eventually lead you to take more bookings for your vacation rental!
What to take away
If you’re saying to yourself “I’m not a good writer” or “people won’t want to read my blog” or “I don’t know what to write about,” stop yourself right there. You don’t have to be Shakespeare to write a blog.
People like reading lists, so pick a topic related to your rental (or search for one online), e.g. “6 Romantic Restaurants in Chicago” or “8 Ways To Stay Cool in Orlando This Summer”, then just write about what you know! Potential guests love to read from a local’s point of view, so give them what they want. It doesn’t have to move people to tears or win awards! Just make it useful and relevant.