Lodgify vs. SuperControl: Why Our Customers Choose Lodgify

Last updated: October 2026

Lodgify and SuperControl are both established platforms for holiday let hosts and property managers.

Here's how they compare.

Who is it for?

Lodgify

Lodgify is built for independent hosts and small-scale property managers who want to run their rental business without the complexity of enterprise software. Every plan and its price are public, so there's no sales call required to find out what it costs.

SuperControl

SuperControl serves hosts with a single holiday let up to portfolios of 50 or more. Pricing includes joining fees that vary by property count, plus a service fee on bookings made through connected channels like Booking.com, Airbnb, Vrbo and others.

How much does it cost?

Lodgify

Lodgify offers 4 transparent plans, each with clear pricing and no surprises about what's included. Basic is the lower-priced entry plan, starting at $14/month (billed annually), with a unified calendar and AI-powered unified inbox for hosts with 1 property. Starter, Professional and Ultimate scale up from there, starting at $26, $42 and $62/month respectively.

Starter, Professional and Ultimate include commission-free direct bookings through your Lodgify website: you pay your Lodgify subscription instead of an additional booking commission, though payment processing fees may still apply. (Bookings made through Airbnb, Vrbo or Booking.com still carry those platforms' own host fees, which Lodgify doesn't control.)

Dynamic Pricing is included on Professional and Ultimate, with a trial available on Starter and Basic. It adjusts your nightly rates automatically based on demand, seasonality and market signals, so your calendar stays competitively priced without manually checking rates every day.

SuperControl

SuperControl's pricing has previously been described as a sliding scale by property count: roughly £44.50/month for one property, with a £250 joining fee and a 1% service fee on bookings through connected channels (Booking.com, Airbnb, Vrbo, Expedia, Cottages.com and TripAdvisor). Joining fees reportedly step up at 9+ properties (£325) and require a custom quote at 17+.

Lodgify vs. SuperControl: What are the main differences?

Website builder

Lodgify

Lodgify's website builder is included on Starter, Professional and Ultimate, and lets hosts launch a bookable website under their own domain. It's fully customizable, with templates, widgets and unlimited pages, and every site takes direct bookings from day 1. Hosts who already have a WordPress, Squarespace or Wix site can embed the Lodgify booking widget instead, turning an existing site into one that takes direct bookings.

SuperControl

SuperControl doesn't offer a website builder. Instead, it provides an API integration, which typically requires a web developer to implement on your existing site.

Onboarding

Lodgify

Starter, Professional and Ultimate include free, personalized 1:1 onboarding with a product expert, who helps set up your account, import your listings and connect your channels. Basic uses guided self-onboarding.

SuperControl

SuperControl's onboarding provides structured, step-by-step guidance for account setup, but relies heavily on self-led tasks completed in Monday.com alongside independent training resources.

Channel manager

Lodgify

Lodgify's channel manager includes direct API connections to Airbnb, Vrbo and Booking.com across every plan, with real-time syncing of calendars, rates and content. Lodgify holds preferred partner status with all of them.

Additional or local channels can be connected through iCal.

SuperControl

SuperControl connects with popular booking sites, though setup can take longer, and its functionality is more limited than a full two-way API connection.

Property management

Lodgify

Lodgify's property management toolkit covers bookings, guests and payments in one system, with automation for tasks like check-in scheduling and reminders.

SuperControl

SuperControl offers basic property management features, including automated messaging, guest payment handling and reporting, though with a narrower feature set than a full property management system.

Setting your rental rates

Lodgify

Lodgify's payment system supports multiple currencies and pricing structures — per night, per week, per month, per weekday, per guest, or seasonal.

SuperControl

SuperControl lets you adjust pricing by seasonality, length of stay and occupancy, with discounting and special offers. Multi-currency support comes through its partnership with XCover.

Holiday let courses

Lodgify

Lodgify provides free courses through the Lodgify Academy covering direct bookings, marketing and listing photography.

SuperControl

SuperControl offers some courses, though narrower in scope, focused mainly on using the platform rather than broader marketing or business strategy.

Mobile app

Lodgify

Lodgify's mobile app is available on Google Play and the App Store. Ultimate-plan users can also download the Lodgify PM app to connect with cleaners, check-in agents and rental managers, and guests can use the Lodgify Guest app for guidebooks, Wi-Fi passwords and check-in details.

SuperControl

SuperControl doesn't currently advertise a mobile app.

Customer support

Lodgify

Support scales with your plan: self-service on Basic, human email support on Starter, phone support on Professional, and priority support via live chat, email and phone on Ultimate. All trial users and subscribers can also reach the Contact team by phone across the U.S. and Canada, the U.K., Spain and Italy.

SuperControl

Users can reach SuperControl's support team by phone or support ticket, with an online Help Centre also available.

Can I try it before I buy?

Lodgify

Lodgify offers a free 7-day trial, extendable on request, with no credit card required, plus a personalized demo with a product expert and a live interactive demo.

SuperControl

SuperControl doesn't advertise a free trial, though some users report being offered one as part of a promotion. A free 20-minute discovery call is available.

Ratings

Here's how each platform is rated on Trustpilot:

• Lodgify: 4.7 stars | 4,403 reviews
• SuperControl: 4.5 stars | 51 reviews

SuperControl vs. Lodgify: Which should I choose?

Both platforms serve holiday let hosts, but they differ in structure. SuperControl's pricing includes joining and service fees tied to property count, and setup relies more on self-guided tasks. Lodgify combines a channel manager, direct booking website, guest messaging and payments in one transparently priced platform.

If that's what you're looking for, try Lodgify for free, book a personalized demo, or explore the interactive demo.