Lodgify vs Smoobu: Best Choice for Independent Hosts

Lodgify offers independent hosts a modern, intuitive setup that works immediately, supported by free onboarding and an AI-powered inbox that streamlines daily tasks. Smoobu requires self-onboarding, uses iCal for Vrbo instead of a full API, and doesn’t connect to Google Vacation Rentals. Its fragmented approach and additional property fees can make hosting less smooth for small-scale operators.

Line graph comparing revenue growth from January to July showing Lodgify with a yellow line increasing up to 34% and Smoobu with a white line staying below 16%.

Trusted by thousands of hosts

Hosts managing everything from one beach house to entire portfolios rely on Lodgify to keep operations running smoothly.

3,400+ reviews

1200+ reviews

3,400+ reviews

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Main Lodgify advantages over smoobu

Plan

Lodgify
Smoobu
Lodgify Ambassador
AI-powered inbox
Full Vrbo sync
Guest mobile app
Google Vacation Rentals
Free onboarding
Usage simplicity

Benefits

Lodgify
Smoobu
Lodgify Ambassador
Lodgify
5 or fewer
20%
commisison
List of benefits
Smoobu
More than 5
25%
commisison
List of benefits
Lodgify Ambassador
More than 10
30%
commisison
List of benefits
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AI-powered inbox

Lodgify offers an AI-powered inbox that streamlines guest communication and cuts down on manual tasks.

Smoobu does not provide AI writing support.

Full Vrbo sync

Lodgify connects to Vrbo via API to sync messages, guest data, rates, and availability.

Smoobu connects to Vrbo only through iCal, so hosts don’t receive messages or guest details in their account.

Google Vacation Rentals

Lodgify connects directly to Google Vacation Rentals, giving hosts a complete and reliable flow for direct bookings through their own website.

Smoobu doesn’t support GVR, which limits its direct-booking capabilities.

Guest mobile app

Lodgify provides a full guest app with check-in details and stay guidance.

Smoobu offers shareable guest guides, but no dedicated guest-facing app to deliver a smooth check-in experience.

Free onboarding

Lodgify includes personalized onboarding with every plan.

Smoobu provides only self-onboarding, leaving hosts to set everything up on their own.

Usage simplicity

Lodgify offers a clean, intuitive interface designed for independent hosts.

Smoobu’s more fragmented setup adds extra steps to day-to-day management.

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Lodgify is a trusted partner of

Sunlight casting shadows on a wooden bookshelf with books and a beige couch armrest.

The Lodgify Impact

+143% increase in direct bookings

+40 hours  saved monthly

+60 min saved per reservation

+413% revenue growth

Lodgify and Smoobu Compared

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What is the cost?

Lodgify starts at $16 per month with simple, affordable tiers designed for independent hosts. Smoobu’s entry plan costs nearly twice as much and adds booking fees unless you upgrade. Advanced property-management features require higher-tier plans, and costs rise quickly as you add properties.

Man wearing glasses working on a laptop at a table with a vase of white flowers and a bowl of fruit near a large window.

Lodgify

Clear, accessible pricing for independent  hosts

Smoobu

Higher starting price and added costs per property.

Comparison showing one service with usage simplicity, free onboarding, and transparent pricing indicated by green check marks, while Smoobu has red crosses for these features.

How easy is it to start?

Lodgify gives every host free 1:1 onboarding with an expert. Your account, website, and booking channels are set up quickly, with no setup fees at any stage. Smoobu does not include guided onboarding—hosts follow a self-onboarding process, which means more manual setup and less personalized support in the early steps.

Comparison showing one service with usage simplicity, free onboarding, and transparent pricing indicated by green check marks, while Smoobu has red crosses for these features.

Lodgify

Free 1:1 onboarding with an expert for every plan.

Smoobu

Higher starting price and added costs per property.

Every feature makes a diference

Lodgify keeps hosting simple with a built-in website builder, free personalized onboarding, native mobile apps, and a unified inbox that brings email, SMS, and AI assistance together. Smoobu adds extra costs, lacks a mobile app, and doesn’t fully unify guest communication, making daily tasks more challenging for independent hosts.

Channel manager

Lodgify gives every host a reliable API connection to major booking sites, syncing calendars, rates, messages, and guest data in real time. Setup is quick, and you can manage all channels from one place. Smoobu connects to Vrbo only via iCal, limiting sync to basic availability updates, and it doesn’t support Google Vacation Rentals—all of which creates more manual steps and less accuracy across channels.

API sync for top booking sites

Real-time updates

Google Vacation Rentals support

Uplisting

Vrbo connected via iCal

More manual setup

No Google Vacation Rentals support

Calendar showing bookings on Thursday to Sunday with user names S. Brown, A. Krane, and T. Lehner, corresponding platform icons, prices, and cleaning service icons.

AI-powered inbox

Lodgify keeps all guest messages in one organized view and speeds up replies with built-in AI. Hosts can answer common questions and confirm details faster through a clean, intuitive interface that’s easy from day one. Smoobu doesn’t offer AI assistance, and its more fragmented inbox means daily communication requires more manual work from the host.

Simple Interface

Emails + SMS

AI assistance

Uplisting

No Vrbo messages

No built-in AI assistance

A messaging interface showing a message from Kim Lehner asking about early check-in, with a reply being generated saying, 'Hi Taylor, we'd be happy to have you'.

Guest mobile app

Lodgify’s guest app gives travelers everything they need for a smooth stay—from check-in details to house information and guidebooks. Smoobu offers shareable guest guides but no dedicated guest-facing app, leaving guests to rely on links and messages rather than a unified check-in experience.

Guest app

Smooth check-in

Uplisting

No free domain

Smartphone lock screen displaying the time 12:30, date Wednesday May 21, and three booking notifications for new booking received, booking cancelled, and booking confirmed.

Onboarding

Lodgify provides free, personalized onboarding for every customer. An expert walks you through setting up your account, connecting your listings, and activating your booking tools. Smoobu offers only self-onboarding, leaving hosts to handle setup manually without guided support at the start.

Fast setup

Available for all portfolio sizes

Free personalized onboarding

Uplisting

Longer setup time

No guided onboarding

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Independent Hosts

Lodgify is trusted by hosts in 180+ countries

We recently completed our onboarding with Lodgify and the experience was smooth, ...

We recently completed our onboarding with Lodgify and the experience was smooth, supportive, and genuinely helpful. The team guided us step by step as we set up our direct booking website and connected our channels. Every question was answered clearly and quickly, and we felt well taken care of throughout the process. We’re excited to grow our vacation rental business with Lodgify and appreciate the solid start they’ve given us.

Hand holding a yellow stopwatch showing the time approximately 10:15.
Trustpilot review summary for Lodgify with a 4.8-star rating from 1,789 reviews, showing the Lodgify logo and the tagline 'Less to manage, more to love.'

I’ve been using Lodgify to manage several listings across Airbnb, Vrbo, and Booking, and it has made my hosting life so much easier.

The channel manager keeps all calendars perfectly synchronized, and the website builder helped me quickly launch my own direct booking site.

Hand holding a yellow stopwatch showing the time approximately 10:15.
Trustpilot review summary for Lodgify with a 4.8-star rating from 1,789 reviews, showing the Lodgify logo and the tagline 'Less to manage, more to love.'
About Lodgify

Industry Leaders Since 2012

Lodgify has been a market leader in the vacation rental industry for over 14 years, earning the trust of hundreds of thousands of independent hosts worldwide.

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