With 1.71 billion monthly active users and one in five page views in the U.S. occurring on Facebook, it’s currently the second largest website on the internet. Facebook is also the social network with most engagement. It’s too big to ignore! It’s not just another social network, it’s a great medium to build relationships and market your vacation rental business.
We’ve shared with you some tips on how to use social media in general, but why do you think your vacation rental business needs a Facebook business page? Take a look at these top eight reasons!
1. Increase exposure to potential customers
Use your Facebook page to share pictures and relevant information of your vacation rental property. This will help you make new connections, strengthen existing relationships and generate awareness free of charge!
How, you ask? Every time a user interacts with your content it gets published on your fans’ news feed. So anytime users “like” your page or any of your posts, it could be seen by hundreds or thousands of their friends.
Basically, every post is an opportunity to find new potential customers. The more engagement your page has, more credibility your website has.
For example, this user shared a photo album on her Facebook account and tagged “Hawks Landing Resort“, a vacation rental in Missouri. Her friends commented on several of her pictures but this one really spiked interest. A potential customer right there!
2. Increase traffic to your vacation rental website
You’re going to share pictures and content of your products and services; things that your fans already like and have probably enjoyed in the past.
So make sure you share stuff that will make your fans want to click on: promotional codes, information about special events, new add-ons, special prices etc. NaplesVillas for example, wrote a short copy and a nice picture to show their large terrace off. If users are intrigued by the picture and click on it, they’ll go directly to their vacation rental property:
You can also integrate a share button on your vacation rental website so users can share them to their Facebook friends. The best form of endorsement is proof that customers have booked your vacation rental, stayed in it and have enjoyed themselves.
3. Reach targeted audiences
Facebook users are 76% female and 80% of users are 18-49 years old. So it’s likely a huge percentage of your target audience is already using Facebook on a daily basis.
You can also use Facebook Insights to analyze your fan base and discover their demographic breakdown and see what they’re interested in, and if they prefer video posts over photos, survey questions, etc. It will help you understand who your target audience is and what content they enjoy.
Days Away most probably analyzed their Facebook page and found that they had a high percentage of female fans and decided to post pictures of one of their vacation rental properties and asked their users to tag their princess friends. It worked really well for them because they got 81 reactions and 55 comments!
4. Build a community
You can also use your business Facebook page to interact with potential and existing customers in a way they’re familiar with. People use their Facebook accounts to talk about their interests, share what they like and to chat with friends. With your business page, you can also share photos, news, fun facts and videos. You can easily build an engaging community.
People that visit your Facebook page and like or comment on it show that they’re interested in your company and that they could potentially create word-of-mouth referrals to their friends.
You can use your community’s information to create targeted marketing campaigns (Facebook ads, special deals, events etc.) to groups of people based on your existing community and their interests.
Das Anwesen Bed & Breakfast‘s users are a great example of an engaged community. Not only do they react, share and comment on their content, but they also mention their owners’ names!
5. Connect to Facebook places and location-based apps
Users love sharing their locations on social media with their friends. You can activate Facebook places so users can check-in through your Facebook page. After checking in, their update will appear in their news feed for their friends to see and they will be asked if they want to like your page. If you have the right router, you can even set up Facebook WiFi so they can easily connect to your WiFi without passwords or creating accounts.
Check-ins will appear on the right side of the Facebook page. Cicada and Hunter Moon Country House has 797 check-ins and 16 reviews, now that’s what we’re talking about!
“Social media tools are a great, powerful way to connect people with your brand. Facebook is the leading social media tool that can be used to promote your listing for free, and connect people with your brand. When guests arrive at your place, wow them with an awesome place that surpasses their expectations and a welcome gift. Having happy guests means that they will post their check-ins to your place along with some pictures to share with their family and friends.”
Advice from CuddlyNest
You can also drive traffic to your website with other check-in apps like Swarm or Yelp. These apps not only share your check-in on their app but also on several other social networks like Twitter, Facebook and Instagram.
You could go the extra mile and offer exclusive discounts or freebies if your guests use these location-based apps! Not a lot of vacation rentals are doing this, but other brands like Best Buy offered 20% discounts on those that would check-in their stores.
6. Gauge new services and products
Once you start gaining fans, don’t just entertain them with your pictures or posts, ask for their opinions! Happy customers make the best advocates and they’ll give you great insights you’ll be able to use for your business.
You can ask questions about your amenities, ask about improving parts of your property, ask for feedback or a quick survey. Not only will you get new ideas, you’ll also prove to your customers that you care about their needs and value what they have to say.
Old Thyme Bed and Breakfast use their Facebook page don’t directly ask their guests for their opinions, but they post new features or amenities so their users can comment on them. Here’s an example:
7. Plug special deals and promotions
You can also use your Facebook page to alert customers of special deals, events and promotions. A Facebook page serves as a communication channel for vacation rental owners, so you can easily communicate with guests directly. It’s also easier to maintain than a weekly newsletter or blog, and really easy to update and share everything you want.
8villas.de is a great example of a last minute Facebook deal!
8. Easily connect your vacation rental website to Facebook
Lodgify allows you to connect your website to your accounts on social media like Facebook, Twitter, Google+ and Instagram to generate more traffic.
All you have to do is go to your Website settings > Contact & Social and type in your Facebook page. Now that you’ve linked your website to your Facebook page, you can integrate a Book now or Inquiry button directly on Facebook. Visit our help center for a step-by-step tutorial.
The Book now or Inquiry button sends potential clients directly to your website and to the specific page they’re interested in.
Ready to hop onto Facebook to start building your community? Get started with Lodgify’s website builder and link your social media accounts.
Header photo credit: GongTo