It is important to ensure that a hotel or vacation rental booking system is easy to navigate, because that can result in more actual reservations. Lodgings providers need to focus on making their websites clean, simple, and easy to understand. The booking software should also be navigable, but that decision comes while choosing the booking engine software to use within your website. For now, the focus is ensuring that the website itself is user-friendly and attractive so that the booking engine can be prominently displayed.
Features of a Booking Website
Every booking website should reflect the accommodation it is representing. In order to direct the guest to the content, the site has to be simple and user-friendly. Once it is easy to navigate, the content will stand out to every potential guest. Photos of rooms should be shared in tasteful sliders and photo galleries. Written content should be informative and generally kept short.
A potential guest should open the website and immediately get a feel for the sort of rental or B&B they are looking at. There should be a simple booking engine in the middle of the page to attract the viewer’s eye. If they are interested, they should be able to reserve with a few simple clicks.
A Booking Website Should Be Clean and Informative
A booking website should always be easy on the eyes. When promoting hotels, vacation rentals, or any other lodging business, the webpage should be clean, neat, and accessible. Offers should always be displayed tastefully and be very easy to see, at a glance.
Information should be very clear and readily available. Keep in mind that a potential guest might see a cluttered user experience that is difficult to navigate and simply leave. A booking website should be so straightforward that the traveler knows exactly what to do next: reserve their vacation.
Hotels and vacation rental businesses survive on reservations, so that feature should be displayed on the front page. If the website setup becomes frustrating, templates are a good option for hotel owners and property managers. Templates created for booking websites, in particular, are very classy and make the process simple for everyone.
Use Quality Content to Get More Bookings
Once a website is easy to read and use, the content is the most important key. Most guests like to do research about what vacation rental or hotel they will stay in, and good content will ensure that they know what to expect. There should be plenty of details about amenities, how and when to book, and the reasons that this particular offering is better than others.
In order for a guest to actually book, they will want to see photos of where they will be staying. Showcasing various rooms and features through banners, sliders, and photo galleries helps to provide a visual expectation that words cannot manage to do with the same emphasis. The best thing hotels and rentals can promote on their websites are photos of their actual rooms.
Enjoy Quick and Easy Reservations
Having a stunning accommodation website with informative and helpful content is the first step in helping a guest complete their reservation. Building the website around the actual booking software will help to ensure that your entire reservation process is quick and easy, no matter where someone is in the world. When an international guest can reserve the hotel in their own language and currency, for example, everything is simplified for everyone—including hotel staff.
Unfortunately, a cluttered website sends potential customers away. They don’t want to waste their time figuring out how to find out about the lodging if the website gives it a low perceived value. However, they will be far more likely to stay when the website is built to surround the booking engine and emphasize the content reflective of the rental itself. Under these circumstances, the booking engine software can shine and it will be easy for guests to make quick reservations right on the website.