Whether you’ve recently decided to start a vacation rental business, or have been in the game for years and want to make your life easier and more efficient – you’ll be interested in what we have to tell you.

Did you know there is a way to simplify managing your properties which will help you save valuable time and effort?

It’s called a channel manager.

Now, don’t be afraid of the term – it’s not a scary or complicated phenomenon at all. It’s simply the name given to an organizational tool which helps provide you with total control over the various channels or websites where you advertise your vacation rentals.

If none of this sounds familiar, you may have a big problem as far as promoting your vacation rentals are concerned. If this is the case, there is something you should know: in this industry, technology and the internet are two very important players. So if you don’t want to fall far behind your competitors, it’s time to accept the facts.

Before you get a channel manager

In order to really enjoy the privileges of a channel manager, you must have more than one promotional channel in place. In other words, your property must be advertised on at least two sites. For example, this could be your own website and a listing site such as Airbnb, HomeAway and so on.

The more channels you use to promote your property, the more potential guests will see it – leading you to higher chances of confirming reservations. But this can’t be done in any old random way. What vacation rental owners need to achieve is simultaneous management of all channels across the board, paying the same level of attention to each one.

What exactly is a channel manager?

A channel manager is the tool that will allow you to stay up-to-date with the management of your vacation rental(s) on all channels where you have presence.

This method was originally used by hotels (and we know vacation rental owners have a lot to learn from them!) to ensure that the availability of their rooms was always up-to-date on all external listing sites where guests could make a booking. That means if a guest makes a reservation on a channel such as, for example, the number of rooms available will automatically change on both and the hotel website.

Having a channel manager will allow you to extend your vacation rental advertising to more channels thanks to the ease of connecting them. It will also give you the possibility to update and synchronize information automatically and immediately on all channels – leaving a very small margin for errors.

Channel managers are, therefore, essential if you want to avoid taking double bookings on your properties.

Does your vacation rental need a channel manager?

To find out if your business could benefit from having a channel manager in place, ask yourself the following questions:

  • Are you the owner of at least one vacation rental?
  • Do you have this vacation rental on more than one website, or are you considering doing so?
  • Do you want to streamline the process of managing your channels to be more efficient with the time you spend on your business?
  • Do you want to organize your time better?

If your answers are positive, it looks like you need a channel manager for your vacation rental business!

All-in-one vacation rental software

There are many services vacation rental owners like you can take advantage of to help streamline your business and processes. Instead of contracting these different tools separately, it’s worth checking out options that allow you to do everything from the same place.

With Lodgify, owners and managers can not only build their vacation rental website and accept online bookings with credit card payments, they can also manage all reservations from one place with the integrated channel manager.

“We love that the availability of our rental is automatically updated everywhere when a guest makes their booking. It saves us a lot of time and hassle over the course of the year.” Villa CP

What do you think about this article?

Channel Manager: What Is It and Why Do You Need One?
5 (100%) 4 votes
(3) Comments
  1. Kelly Patton Reply

    Does your program address lodging tax? Airbnb, for instance, submits it to our state while Homeaway does not.

    • Jess Ashworth Reply

      Hi Kelly,

      Thanks for getting in touch.

      With Lodgify, you can easily include an additional tax amount in your quote for guests when they have made a booking. However, submitting and managing these taxes are up to you.

      I hope that helps. Any other questions about Lodgify, don’t hesitate to drop me a line.

      Best wishes,


  2. C2S HUB Reply

    Thanks for sharing such an informative and useful article. After reading the article, i really understand what & why need channel manager for your rental business! This article is definitely helpful for every hotel owners and channel manager providers.

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