Reporting
Analytics tools
Tools that make it easy to track the performance of your vacation rental business. You can read important statistics, generate reports and analyze your website traffic.
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Available nights
The total number of nights that a property is open for bookings throughout the year. Often, the owner will want to spend a few days per year at the property themselves.
Average Daily Rate (ADR)
The Average Daily Rate is a key performance indicator that shows the average revenue that an occupied room can earn in a day. It's one of the most common financial indicators in the hospitality industry and an extremely useful tool for revenue management.
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Average Length of Stay (ALOS)
The Average Length of Stay definition refers to the number of nights a guest books a vacation rental home.
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Average Rate Index (ARI)
A measurement of success that shows the rental property's average daily rate over a certain time period compared to competitors. ARI can help determine whether to raise, lower or hold room rates.
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Average Room Rate
Alternative term for Average Daily Rate (ADR).
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Best Available Rate (BAR)
The best Available Rate is the lowest, non-restricted rate bookable by all guests. This rate can change several times per day or week.
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Booking pace
The speed at which bookings materialize over a period of time from the booking date to the arrival date. Monitoring booking pace can help identify when patterns form, making it is easier to predict a swell of interest and maximize revenue.
Conversion rate
The number of travelers viewing a property online or making an inquiry who decides to actually book it.
Gross Booking Revenue
The total retail value of transactions, recorded at the time of booking. Bookings include the total price due, including taxes, fees and other charges, and are generally reduced for cancellations and refunds.
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Key Performance Indicators (KPIs)
KPIs are a set of quantifiable measures that a company uses to gauge its performance over time. KPIs can help determine how successful the vacation rental business is. Some numbers to track are occupancy rate, ADR, conversion rate, etc.
Occupancy
The proportion of accommodation which is booked or being used.
Occupancy forecast
The occupancy that the property is expected to achieve for a specified period of time.
Occupancy rate
The number of booked nights divided by the sum of the available nights and booked nights.
Reports
Business performance data presented in an organized and comprehensible format.
Return On Investment (ROI)
A performance measure used to evaluate the efficiency of an investment (or compare the efficiency of a number of different investments). To calculate the ROI of a vacation rental, the benefit (or return) of the property is divided by the cost of the property.
Return On Revenue (ROR)
A performance measure used to evaluate the profitability of the company based on the amount of revenue generated. It compares the amount of net income generated for each dollar of revenue.
RevPAR
RevPAR is a measurement made to calculate the overall performance of your rental properties using the metric system. It works to assess the availability of rentals and the average rate at which they are filled.
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