Marketing

Is evidence that other people have purchased and found value in a product or service offered by a business. In the case of vacation rentals, social proof can be found in the form of reviews from past guests, social media posts from them, social shares, or even badges showing media mentions in local or national newspapers, blogs and other publications.

Feedback from previous guests about a property. Reviews are a powerful tool for attracting new bookings and encouraging loyal guests.

A bonus on a vacation rental (for example, “3rd night free when you book midweek!”) or a special discount for black Friday.

The reservation method which doesn’t require approval from the host before guests can book them. Guests can choose their travel dates, book and pay without speaking to the host first.

The practice of varying the price for rooms or properties to reflect changing market conditions. In particular, charging higher prices at a time of greater demand.

Third-party websites for advertising properties online, such as Airbnb, Booking.com, Expedia, Vrbo, etc.

Your website name, the address on the internet where users can access your website.

Predetermined responses to common questions, for example, “when is check-in time?”.

Listing websites where owners can distribute their properties and manage them via a channel management software.

An overarching set of rules, goals and frameworks that will help you to make decisions for your business and its future.

The reservation method which requires approval from the host before a guest can book a property. In general, guests will message hosts in order to ask for availability and confirm the booking before sending any payment.

The theory that by listing a vacation rental on multiple portals or OTAs, the property will receive more exposure and as a result, more direct bookings. also known as window shopping.

An online calendar that shows up-to-date calendar availability for a property.